
Be the Innovators
How to Accelerate Team Creativity
Peter Ling(Author)
OUP Australia and New Zealand (Publisher)
Published on 18. February 2016
Book
Paperback/Softback
192 pages
978-0-19-559017-3 (ISBN)
Description
Want to know how creative people innovate? This book gives you models and practices that you can use with your team to help you be the innovators of your organisation.
Organisations are growing in a complex technology- driven environment and chief executives have expressed the need for more creative employees to steer innovation. Be the Innovators provides readers with ideas for benchmarking best practices in innovation, empowering creative excellence, leveraging collective growth and connecting a spectrum of individual and team ideas. Based on the belief that innovations change peopleas lives, Peter Ling provides insights into innovative individuals, companies and countries. He illustrates how to empower employees to engage in corporate mission, values and vision.
This is a practical book for private, public and non-profit organisations to develop and refine leadership skills through innovation. It will trigger new creative connections in readers' minds to help accelerate innovation through team creativity. It will also accelerate your personal, team and group creativity processes to help your corporation innovate in many ways.
Organisations are growing in a complex technology- driven environment and chief executives have expressed the need for more creative employees to steer innovation. Be the Innovators provides readers with ideas for benchmarking best practices in innovation, empowering creative excellence, leveraging collective growth and connecting a spectrum of individual and team ideas. Based on the belief that innovations change peopleas lives, Peter Ling provides insights into innovative individuals, companies and countries. He illustrates how to empower employees to engage in corporate mission, values and vision.
This is a practical book for private, public and non-profit organisations to develop and refine leadership skills through innovation. It will trigger new creative connections in readers' minds to help accelerate innovation through team creativity. It will also accelerate your personal, team and group creativity processes to help your corporation innovate in many ways.
More details
Language
English
Place of publication
Melbourne
Australia
Publishing group
Oxford University Press Australia
Target group
Professional and scholarly
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 228 mm
Width: 151 mm
Thickness: 20 mm
Weight
329 gr
ISBN-13
978-0-19-559017-3 (9780195590173)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Dr Peter Ling is with the School of Media and Communication, RMIT University. He has been Deputy Dean since 2011 responsible for discipline clusters and recently the international portfolio. Before he entered academia with Edith Cowan University, he had worked in team creativity consulting, advertising agency management, marketing communication consultancy, public relations and journalism. He has worked in Singapore, Taipei, Perth and Melbourne, including training attachments with Young & Rubicam Advertising in New York and Lintas Advertising in Sydney. He has written hundreds of industry articles and cases for various publishers and is the lead author of Consumer Behaviour in Action (OUP).
Content
Preface PART 1: INTRODUCTION 1: Introduction: Innovation and Team Creativity CatalystsPART 2: MASTERY MODELLING 2: Mastery Modelling: Benchmarking Innovation PART 3: INTENSIVE IMMERSION 3: Intensive Immersion: Empowered Exploration PART 4: GROUP GERMINATION 4: Group Germination: Collective Growth PART 5: MIND NETTING 5: Mind Netting: Brainstorming 6: Mind Netting: Creative Problem Solving Process 7: Mind Netting: Synectics Innovative Problem Solving 8: Mind Netting: Lateral and Multidimensional Thinking 9: Mind Netting: TRIZ Inventive Problem Solving 10: Mind Netting: Attribute Listing and Morphological Synthesis PART 6: CONCLUSION 11: Conclusion: Accelerating Team Creativity and Innovation Appendix A: Research on Adult Team CreativityAppendix B: Other Authors Modelling Genius Appendix C: News Media Modelling Mastery Appendix D: Modelling Innovative CompaniesAppendix E: Modelling Innovative Countries Appendix F: Synectics-Based DREAM Training NotesIndex