Make That Grade Marketing

Updated and written with a clear focus on the learner




Provides a complete overview of Marketing for fast, effective revision




Provides quick access to key concepts and cases




Presented with clearly defined learning objectives and relevant case studies




Revision questions are also provided at the end of each chapter




Suitable for students taking a Marketing module as part of a degree or diploma programme or students taking Marketing Institute of Ireland exams




Also suitable for students taking Marketing modules at FETAC Level 6, HETAC Level 6 & 7