Make That Grade Marketing
Revision
Published in January 2003
Book
Paperback/Softback
154 pages
978-0-7171-3490-8 (ISBN)
Description
The text comprises ten chapters which provide a mixture of theory and current marketing practice Each chapter contains: - Diagrams/illustrations - New case studies - Key marketing concepts, which are highlighted and reinforced at the end of each chapter - Sample exam questions. Written in a clear, concise style Suitable for those studying marketing in: - Universities - Instituties of Technology - Professional courses, i.e. Marketing Institute, Public Relations Institute.
The text comprises ten chapters which provide a mixture of theory and current marketing practice Each chapter contains: - Diagrams/illustrations - New case studies - Key marketing concepts, which are highlighted and reinforced at the end of each chapter - Sample exam questions. Written in a clear, concise style Suitable for those studying marketing in: - Universities - Instituties of Technology - Professional courses, i.e. Marketing Institute, Public Relations Institute.
The text comprises ten chapters which provide a mixture of theory and current marketing practice Each chapter contains: - Diagrams/illustrations - New case studies - Key marketing concepts, which are highlighted and reinforced at the end of each chapter - Sample exam questions. Written in a clear, concise style Suitable for those studying marketing in: - Universities - Instituties of Technology - Professional courses, i.e. Marketing Institute, Public Relations Institute.
More details
Series
Language
English
Place of publication
Dublin
Ireland
Publishing group
Gill
Target group
College/higher education
Illustrations
diagrams, tables, bibliography
Dimensions
Height: 234 mm
Width: 156 mm
Thickness: 9 mm
ISBN-13
978-0-7171-3490-8 (9780717134908)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Margaret Linehan | Therese Cadogan
Make That Grade Marketing
Book
04/2007
3rd Edition
Gill Education
€37.96
Article is exhausted; no reprint
Persons
Dr Margaret Linehan BBS, MBS, PhD lectures at Cork Institute of Technology. Therese Cadogan BA, HDip, Dip in PR, COFMRD lectures at Cork College of Commerce and Cork Institute of Technology.
Dr Margaret Linehan BBS, MBS, PhD lectures at Cork Institute of Technology. Therese Cadogan BA, HDip, Dip in PR, COFMRD lectures at Cork College of Commerce and Cork Institute of Technology.
Dr Margaret Linehan BBS, MBS, PhD lectures at Cork Institute of Technology. Therese Cadogan BA, HDip, Dip in PR, COFMRD lectures at Cork College of Commerce and Cork Institute of Technology.
Content
List of Diagrams List of Tables 1. Introduction to Marketing 2. Consumer Buying Behaviour 3. Company Analysis and Market Planning 4. Competitor Analyses 5. Marketing Information and Marketing Planning 6. Segmentation, Targeting and Positioning 7. Product 8. Price 9. Distribution 10. Marketing Communication Bibliography