Advertising for Account Holders (RLE Marketing)
Routledge Library Editions: Marketing
1st Edition
Published on 22. August 2014
Book
Hardback
198 pages
978-1-138-78703-2 (ISBN)
Description
The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media function within. This book presents essential checklists for each aspect of the planner's role: presentations made to clients, briefing creative and media teams, and helping to get the best out of both client and agency.
More details
Series
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Professional and scholarly
Dimensions
Height: 240 mm
Width: 161 mm
Thickness: 15 mm
Weight
470 gr
ISBN-13
978-1-138-78703-2 (9781138787032)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Book
01/2016
1st Edition
Routledge
€47.80
Shipment within 10-20 days
Nigel Linacre
Advertising for Account Holders (RLE Marketing)
E-Book
09/2014
1st Edition
Routledge
€41.99
Available for download
Nigel Linacre
Advertising for Account Holders (RLE Marketing)
E-Book
09/2014
1st Edition
Routledge
€41.99
Available for download
Person
Content
1. Introduction Part 1: Account Handling 2. It's An Ad World 3. What Flavour is Account Handling? 4. How to Master the Everyday Detail Part 2: Creating Campaigns 5. Getting Into Gear 6. The Big Media Decision 7. Putting the Brief In 8. How to Help Your Creative Team 9. What's the Big Idea? 10. Sell, Sell, Sell 11. Buy, Buy, Buy 12. Into Production 13. Will It Do The Job? Part 3: The Rest 14. How to Support The Campaign 15. Amazing Clients 16. How to Use The Agency Systems 17. Managing Money and Politics 18. How to Handle Meetings 19. Winning More Business 20. For Advertisers Only 21. Our Acceptable Face 22. Getting Better All the Time