Product Management
3rd Edition
Published on 3. July 2001
Book
Hardback
528 pages
978-0-07-027549-2 (ISBN)
Description
A comprehensive collection of vital discussions that include the role of the product manager, brand equity, product management strategy, technology incorporation, promotional activities and global aspirations.
More details
Series
Edition
3rd edition
Language
English
Place of publication
New York
United States
Publishing group
McGraw-Hill Education - Europe
Target group
Professional and scholarly
Illustrations
index
Dimensions
Height: 229 mm
Width: 183 mm
Weight
930 gr
ISBN-13
978-0-07-027549-2 (9780070275492)
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Schweitzer Classification