Bcom
Published on 27. August 2008
Book
Paperback/Softback
336 pages
978-0-324-58790-6 (ISBN)
Description
BCOM, a unique book for your business communication course, began with you. We asked you, the students, through conversations, focus groups, surveys, and interviews, how you learn best. Based on your answers and input from faculty, we took your solutions--brief chapters, MP3 files, even quizzing--and built it into the most innovative approach to teaching and learning consumer behavior today. This student-tested, faculty-approved streamlined text and suite of multimedia learning aids is designed to accommodate the busy and diverse lifestyles of today's learners. With BCOM, you'll find everything you need to prepare efficiently and succeed in your consumer behavior course.
More details
Language
English
Place of publication
Mason, OH
United States
Publishing group
Cengage Learning, Inc
Target group
College/higher education
Dimensions
Height: 274 mm
Width: 213 mm
Thickness: 20 mm
Weight
1067 gr
ISBN-13
978-0-324-58790-6 (9780324587906)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Carol M. Lehman | Debbie D. DuFrene
BCOM Plus
Book
01/2010
2nd Edition
South-Western
€47.03
Article is exhausted; no reprint
Content
PART 1: COMMUNICATION FOUNDATIONS AND ANALYSIS. 1: Establishing a Framework for Business Communication. 2: Focusing on Interpersonal Communication. 3: Focusing on Group Communication. 4: Planning Written and Spoken Messages. PART 2: COMMUNICATION THROUGH ELECTRONIC, VOICE, AND WRITTEN MESSAGES. 5: Communicating Electronically. 6: Preparing Good- and Neutral-News Messages. 7: Preparing Bad-News Messages. 8: Preparing Persuasive Messages. 9: Revising Written Messages. PART 3: COMMUNICATION THROUGH REPORTS AND BUSINESS PRESENTATIONS. 10: Understanding the Report Process and Research Methods. 11: Managing Data and Using Graphics. 12: Organizing and Preparing Reports and Proposals. 13: Designing and Delivering Business Presentations. PART 4: COMMUNICATION FOR EMPLOYMENT. 14: Preparing RUsumUs and Application Messages. 15: Interviewing for a Job and Preparing Employment.