BCOM Plus
2nd Edition
Published on 27. January 2010
Book
Mixed media product
336 pages
978-0-538-75335-7 (ISBN)
Description
Created through a 'student-tested, faculty-approved' review process, "BCOM" is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price. A streamlined paperback, it comes complete with helpful learning and teaching resources that are based on what you and your students said were needed. "BCOM" is part of the next generation of business texts that you and your students build together.
More details
Edition
2nd Revised edition
Language
English
Place of publication
Mason, OH
United States
Publishing group
Cengage Learning, Inc
Target group
College/higher education
Edition type
Revised edition
Dimensions
Height: 274 mm
Width: 216 mm
Thickness: 18 mm
Weight
960 gr
ISBN-13
978-0-538-75335-7 (9780538753357)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
Carol M. Lehman | Debbie D. DuFrene
Bcom
Book
08/2008
South-Western
€70.83
Article exhausted; check for reprint
Content
PART I: COMMUNICATION FOUNDATIONS AND ANALYSIS. 1. Establishing a Framework for Business Communication. 2. Focusing on Interpersonal Communication. 3. Focusing on Group Communication. 4. Planning Written and Spoken Messages. PART II: COMMUNICATION THROUGH ELECTRONIC, VOICE, AND WRITTEN MESSAGES. 5. Communicating Electronically. 6. Preparing Good- and Neutral-News Messages. 7. Preparing Bad-News Messages. 8. Preparing Persuasive Messages. 9. Revising Written Messages. PART III: COMMUNICATION THROUGH REPORTS AND BUSINESS PRESENTATIONS. 10. Understanding the Report Process and Research Methods. 11. Managing Data and Using Graphics. 12. Organizing and Preparing Reports and Proposals. 13. Designing and Delivering Business Presentations. PART IV: COMMUNICATION FOR EMPLOYMENT. 14. Preparing Resumes and Application Messages. 15. Interviewing for a Job and Preparing Employment. Grammar and Usage Appendix.