Fables of Abundance
Cultural History of Advertising in America
T. J. Jackson Lears(Author)
Basic Books (Publisher)
Published on 24. November 1994
Book
Hardback
512 pages
978-0-465-09076-1 (ISBN)
Description
Fables of Abundance ranges from the traveling peddlers of early modern Europe to the twentieth-century American corporation, exploring the ways that advertising collaborated with other cultural institutions to produce the dominant aspirations and anxieties in the modern United States..
More details
Language
English
Place of publication
United States
Target group
College/higher education
Dimensions
Height: 236 mm
Width: 156 mm
Weight
864 gr
ISBN-13
978-0-465-09076-1 (9780465090761)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions

E-Book
11/1995
Basic Books
€10.99
Available for download
Content
Introduction * The Reconfiguration of Wealth: From Fecund Earth To Efficient Factory The Lyric of Plenty The Modernization of Magic The Stabilization of Sorcery The Disembodiment of Abundance * The Containment Of Carnival: Advertising And American Social Values From The Patent Medicine Era To The Consolidation Of Corporate Power The Merger of Intimacy and Publicity The Perfectionist Project The New Basis of Civilization Trauma, Denial, Recovery * Art, Truth, And Humbug: The Search For Form And Meaning In A Commodity Civilization The Problem of Commercial Art in a Protestant Culture The Courtship of Avant-Garde and Kitsch The Pursuit of the Real The Things Themselves