Creative Company
How St. Luke's Became "the AD Agency to End All AD Agencies"
Published on 15. July 1999
Book
Hardback
288 pages
978-0-471-35026-2 (ISBN)
Description
This title tells the story of how the innovative St Luke's ad agency was founded, describes and explains the business practice and philosophy behind St Luke's and examines its application to other companies in other industries.
More details
Language
English
Place of publication
New York
United States
Publishing group
John Wiley and Sons Ltd
Illustrations
illustrations
Dimensions
Height: 237 mm
Width: 163 mm
Weight
595 gr
ISBN-13
978-0-471-35026-2 (9780471350262)
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Schweitzer Classification