Bonusprogramme
Rabattsysteme für Kunden erfolgreich gestalten
Thomas Lauer(Author)
Springer (Publisher)
1st Edition
Published on 8. January 2004
Book
Hardback
XI, 213 pages
978-3-540-20241-7 (ISBN)
Article exhausted; check for reprint
Description
This comprehensive report on sight correction through laser surgery provides the practitioner with solid background information from top industry researchers. Carefully illustrated, it details the latest techniques and clinical results in wavefront technology for laser surgery, which is now defining a new standard of practice. This second edition has been significantly expanded to include in-depth descriptions of important new advances as well as glimpses of what the future holds. The book will be indispensable to all wishing to expand their knowledge of customized refractive surgery with an understanding of the underpinning technology.
More details
Language
German
Place of publication
Berlin
Germany
Target group
Professional/practitioner
Illustrations
18
1 s/w Tabelle, 18 s/w Abbildungen
Illustrations
Dimensions
Height: 23.5 cm
Width: 15.5 cm
Weight
514 gr
ISBN-13
978-3-540-20241-7 (9783540202417)
Schweitzer Classification
Other editions
New editions

Book
06/2011
2nd Edition
Springer
€49.99
Shipment within 7-9 days
Additional editions

E-Book
06/2011
1st Edition
Springer
€36.99
Available for download
Content
Bonusprogramme: Die neue Welt der Bonusprogramme.- Der Nutzen von Bonusprogrammen.- Die Ausgestaltung von Bonusprogrammen: Bonusarten; Infrastruktur des Punkteerwerbs.- Incentivierungsmechanik.- Einlösemechanik.- Partnering.- Kommunikation.- Implementierung und Betrieb von Bonusprogrammen: Business-Case und Szenarioanalyse.- Erfolgsfaktoren der Implementierung.- Erfolgsmessung und Erfolgssteigerung.- Fallbeispiele.