E-commerce 2014, Global Edition, 10/e
10th Edition
Published on 3. February 2014
Book
Paperback/Softback
912 pages
978-1-292-00909-4 (ISBN)
Description
For the undergraduate and graduate e-commerce course in any business discipline.
The market-leading text for E-commerce.
This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce-technology change, business development, and social issues-to provide a coherent conceptual framework for understanding the field.
The tenth edition features updates to the text, data, figures, and tables based on the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, comScore, Gartner Research, and other industry sources. All opening, closing and "Insight on" cases are new or updated.
The market-leading text for E-commerce.
This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce-technology change, business development, and social issues-to provide a coherent conceptual framework for understanding the field.
The tenth edition features updates to the text, data, figures, and tables based on the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, comScore, Gartner Research, and other industry sources. All opening, closing and "Insight on" cases are new or updated.
More details
Edition
10th edition
Language
English
Place of publication
Harlow
United Kingdom
Target group
College/higher education
Dimensions
Height: 250 mm
Width: 200 mm
Thickness: 30 mm
Weight
1407 gr
ISBN-13
978-1-292-00909-4 (9781292009094)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Kenneth Laudon | Carol Traver
E-Commerce 2015, Global Edition
Book
02/2015
11th Edition
Pearson Education Limited
€78.11
Article exhausted; check for reprint
Content
Chapter 1: The Revolution Continues
Chapter 2: E-commerce Business Models and Concepts
Chapter 3: E-commerce Infrastructure: The Internet, Web, and Mobile Platform
Chapter 4: Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps
Chapter 5: E-commerce Security and Payment Systems
Chapter 6: E-commerce Marketing Concepts: Social, Mobile, and Local
Chapter 7: E-commerce Marketing Communications
Chapter 8: Ethical, Social, and Political Issues in E-commerce
Chapter 9: Online Retailing and Services
Chapter 10: Online Content and Media
Chapter 11: Social Networks, Auctions, and Portals
Chapter 12: B2B E-commerce: Supply Chain Management and Collaborative Commerce
Chapter 2: E-commerce Business Models and Concepts
Chapter 3: E-commerce Infrastructure: The Internet, Web, and Mobile Platform
Chapter 4: Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps
Chapter 5: E-commerce Security and Payment Systems
Chapter 6: E-commerce Marketing Concepts: Social, Mobile, and Local
Chapter 7: E-commerce Marketing Communications
Chapter 8: Ethical, Social, and Political Issues in E-commerce
Chapter 9: Online Retailing and Services
Chapter 10: Online Content and Media
Chapter 11: Social Networks, Auctions, and Portals
Chapter 12: B2B E-commerce: Supply Chain Management and Collaborative Commerce