E-Commerce 2015, Global Edition

E-Commerce 2015 is intended for use in undergraduate and graduate e-commerce courses in any business discipline.



The market-leading text for e-commerce

This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce-technology change, business development, and social issues-to provide a coherent conceptual framework for understanding the field.



Teaching and Learning Experience

This program will provide a better teaching and learning experience-for both instructors and students.



Comprehensive Coverage Facilitates Understanding of the e-Commerce Field: In-depth coverage of technology change, business development, and social issues gives students a solid framework for understanding e-commerce.
Pedagogical Aids Help Students See Concepts in Action: Infographics, projects, and real-world case studies help students see how the topics covered in the book work in practice.