E-Commerce
business. technology. society. Updated Edition
Published on 5. August 2002
Book
Hardback
980 pages
978-0-321-12202-5 (ISBN)
Description
E-Commerce: business. technology. society. provides an overview of the current and next generation of e-commerce. The book emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce. The result is sophistcomplete treatment of a very diverse subject that is aimed specifically at readers interested in business concepts, IS/IT developments, and computer science applications.
The LearnE-Commerce Web site (at www.LearnE-commerce.net) is a dynamic companion to the textbook, with original content provided by the authors. The LearnE-commerce site is a portal to the e-commerce field, specifically for higher education instructors and their students. The site combines solid educational and editorial content to help instructors to prepare their classes, and help students become aware of research about e-commerce.
Some features of this unprecedented Web site are:
- Editorials by Ken Laudon on e-commerce topics
- Timely reviews of research literature organized by discipline and topic
- Updates on the latest news in the world of e-commerce organized as it is relevant to the material in the book
- Streaming video lectures for key material
- Tutorials on developing some technical skills useful in E-commerce
- Testing and diagnostic tools for students
- Interactive exercises and student Web-based projects
The LearnE-Commerce Web site (at www.LearnE-commerce.net) is a dynamic companion to the textbook, with original content provided by the authors. The LearnE-commerce site is a portal to the e-commerce field, specifically for higher education instructors and their students. The site combines solid educational and editorial content to help instructors to prepare their classes, and help students become aware of research about e-commerce.
Some features of this unprecedented Web site are:
- Editorials by Ken Laudon on e-commerce topics
- Timely reviews of research literature organized by discipline and topic
- Updates on the latest news in the world of e-commerce organized as it is relevant to the material in the book
- Streaming video lectures for key material
- Tutorials on developing some technical skills useful in E-commerce
- Testing and diagnostic tools for students
- Interactive exercises and student Web-based projects
More details
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
Professional and scholarly
Dimensions
Height: 241 mm
Width: 239 mm
Thickness: 34 mm
Weight
1708 gr
ISBN-13
978-0-321-12202-5 (9780321122025)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Book
09/2003
2nd Edition
Pearson
€51.98
Article is exhausted; no reprint
Persons
Kenneth C. Laudon is a noted expert in the world of Information Systems and Technology. He is a Professor of Information Systems at New York University?s Stern School of Business, where he teaches courses on Electronic Commerce, Managing the Digital Firm, Information Technology and Corporate Strategy, Professional Responsibility, and Organizational Theory and Information Systems. He is the founder of Azimuth Interactive, Inc., a leading developer and marketer of E-learning materials for higher education and corporate training. He has written twelve best-selling books on topics related to his courses. He brings five years of E-commerce executive experience in technology platform, Web site design, marketing, infrastructure, business process design, and strategy to this book.
Carol Guercio Traver is General Consel and Vice President of Business Development at Azimuth Interactive, Inc. A graduate of Yale Law School, Carol has co-authored several best-selling books on information technology, society, and business. As an executive at Azimuth, Carol brings more than five years of E-commerce experience in law, business development, and strategy to this book.
Carol Guercio Traver is General Consel and Vice President of Business Development at Azimuth Interactive, Inc. A graduate of Yale Law School, Carol has co-authored several best-selling books on information technology, society, and business. As an executive at Azimuth, Carol brings more than five years of E-commerce experience in law, business development, and strategy to this book.
Content
I. INTRODUCTION TO E-COMMERCE.
1. The Revolution is Just Beginning.
Opening Case: Amazon.com, Before and After.
E-commerce: The Revolution Is Just Beginning.
E-commerce I and II.
Understanding E-commerce: Organizing Themes.
Case Study: Napster Rocked. But Was it Legal?
2. E-commerce Business Models and Concepts.
Opening Case: Kozmo Finally Crashes.
E-commerce Business Models.
Major Business-to-Consumer (B2C) Business Models.
Major Business-to-Business (B2B) Business Models.
Business Models in Emerging E-commerce Areas.
How the Internet and the Web Change Business: Basic Business Concepts.
Case Study: Priceline.com-Can this Business Model Be Saved?
II. TECHNOLOGY INFRASTRUCTURE FOR E-COMMERCE.
3. The Internet and World Wide Web: E-Commerce Infrastructure.
Opening Case: Akamai Technologies: Speeding Internet Performance with Math.
The Internet: Technology Background.
The Internet Today.
Internet II: The Future Infrastructure.
The World Wide Web.
The Internet and the Web: Features.
Case Study: Into Networks.
4. Building an E-commerce Web Site.
Opening Case: Loudcloud: What is 100% Uptime Worth?
Building an E-commerce Web Site: A Systematic Approach.
Choosing Server Software.
Choosing the Hardware for an E-commerce Site.
Other E-commerce Site Tools.
Case Study: REI: A Homegrown Success Story.
5. Security and Encryption.
Opening Case: The Merchant Pays.
The E-commerce Security Environment.
Security Threats in the E-commerce Environment.
Technology Solutions.
Policies, Procedures, and Laws.
Case Study: Verisign-The Web's Security Blanket.
6. E-Commerce Payment Systems.
Opening Case: PayPal: The Money's in the E-mail.
Payment Systems.
Credit Card E-commerce Transactions.
E-commerce Digital Payment Systems in the B2C Arena.
B2B Payment Systems.
Case Study: CheckFree-On Top of Electronic Billing, for Now.
III. BUSINESS CONCEPTS AND SOCIAL ISSUES.
7. E-commerce Marketing Concepts.
Opening Case: MyPoints.com: Loyalty and Brands.
Consumers Online: The Internet Audience and Consumer Behavior.
Basic Marketing Concepts.
Internet Marketing Technologies.
B2C and B2B E-commerce Marketing and Branding Strategies.
Online Marketing Research: Knowing Your Customer.
Case Study: America Online.
8. E-commerce Marketing Communications.
Opening Case: NextCard-Effective Impressions.
Online Consumer Marketing Communications.
ConsumUnderstanding the Costs and Benefits of Online Marketing Communications.
The Website as a Marketing Communications Tool.
Case Study: Ad Bombs, Ambush Marketing, and Other Invasive Marketing.
9. Social, Legal and Ethical Issues in E-commerce.
Opening Case: Hacker to the Slammer-Piracy and Free Speech.
Understanding Ethical, Social, and Political Issues in E-commerce.
Privacy and Information Rights.
Intellectual Property Rights.
Governance.
Public Safety and Welfare.
Case Study: There's a Hailstorm in Your Future.
IV. E-COMMERCE IN ACTION.
10. Retailing on the Web.
Opening Case: Wal-Mart Moves Online.
The Retail Sector.
Analyzing the Viability of Online Firms.
E-commerce in Action: A Look at Four E-tailing Business Models.
Some Common Themes in E-commerce II Online Retailing.
Case Study: L.L.Bean-Webward Bound.
11. Online Service Industries.
Opening Case: One by Net, Two by Land-Netbank Expands.
The Service Sector: Offline and Online.
Online Financial Services.
Online Travel Services.
Career Services.
Case Study: Why WebVan Failed (and Britain's Tesco Succeeded).
12. B2B E-commerce Supply Chain Management and Collaborative Commerce.
Opening Case: Covisint LLC-The Mother of all Net Marketplaces.
B2B E-commerce and Supply Chain Management.
Net Marketplaces.
Private Industrial Networks.
Case Study: Siemens Clicks with Click2procure.
13. Auctions, Portals and Communities.
Opening Case: Sam's Club: From Big Box to Big Auction.
Auctions.
E-commerce Portals.
Online E-commerce Communities.
Case Study: iVillage Struggles to Find Its Marketspace.
14. Online Content Providers: Digital Media.
Online Content.
The Online Publishing Industry: Newspapers, Books, and Magazines.
The Online Entertainment Industry.
Case Study: Oligopoly: The Future of the Digital Content Industry?
1. The Revolution is Just Beginning.
Opening Case: Amazon.com, Before and After.
E-commerce: The Revolution Is Just Beginning.
E-commerce I and II.
Understanding E-commerce: Organizing Themes.
Case Study: Napster Rocked. But Was it Legal?
2. E-commerce Business Models and Concepts.
Opening Case: Kozmo Finally Crashes.
E-commerce Business Models.
Major Business-to-Consumer (B2C) Business Models.
Major Business-to-Business (B2B) Business Models.
Business Models in Emerging E-commerce Areas.
How the Internet and the Web Change Business: Basic Business Concepts.
Case Study: Priceline.com-Can this Business Model Be Saved?
II. TECHNOLOGY INFRASTRUCTURE FOR E-COMMERCE.
3. The Internet and World Wide Web: E-Commerce Infrastructure.
Opening Case: Akamai Technologies: Speeding Internet Performance with Math.
The Internet: Technology Background.
The Internet Today.
Internet II: The Future Infrastructure.
The World Wide Web.
The Internet and the Web: Features.
Case Study: Into Networks.
4. Building an E-commerce Web Site.
Opening Case: Loudcloud: What is 100% Uptime Worth?
Building an E-commerce Web Site: A Systematic Approach.
Choosing Server Software.
Choosing the Hardware for an E-commerce Site.
Other E-commerce Site Tools.
Case Study: REI: A Homegrown Success Story.
5. Security and Encryption.
Opening Case: The Merchant Pays.
The E-commerce Security Environment.
Security Threats in the E-commerce Environment.
Technology Solutions.
Policies, Procedures, and Laws.
Case Study: Verisign-The Web's Security Blanket.
6. E-Commerce Payment Systems.
Opening Case: PayPal: The Money's in the E-mail.
Payment Systems.
Credit Card E-commerce Transactions.
E-commerce Digital Payment Systems in the B2C Arena.
B2B Payment Systems.
Case Study: CheckFree-On Top of Electronic Billing, for Now.
III. BUSINESS CONCEPTS AND SOCIAL ISSUES.
7. E-commerce Marketing Concepts.
Opening Case: MyPoints.com: Loyalty and Brands.
Consumers Online: The Internet Audience and Consumer Behavior.
Basic Marketing Concepts.
Internet Marketing Technologies.
B2C and B2B E-commerce Marketing and Branding Strategies.
Online Marketing Research: Knowing Your Customer.
Case Study: America Online.
8. E-commerce Marketing Communications.
Opening Case: NextCard-Effective Impressions.
Online Consumer Marketing Communications.
ConsumUnderstanding the Costs and Benefits of Online Marketing Communications.
The Website as a Marketing Communications Tool.
Case Study: Ad Bombs, Ambush Marketing, and Other Invasive Marketing.
9. Social, Legal and Ethical Issues in E-commerce.
Opening Case: Hacker to the Slammer-Piracy and Free Speech.
Understanding Ethical, Social, and Political Issues in E-commerce.
Privacy and Information Rights.
Intellectual Property Rights.
Governance.
Public Safety and Welfare.
Case Study: There's a Hailstorm in Your Future.
IV. E-COMMERCE IN ACTION.
10. Retailing on the Web.
Opening Case: Wal-Mart Moves Online.
The Retail Sector.
Analyzing the Viability of Online Firms.
E-commerce in Action: A Look at Four E-tailing Business Models.
Some Common Themes in E-commerce II Online Retailing.
Case Study: L.L.Bean-Webward Bound.
11. Online Service Industries.
Opening Case: One by Net, Two by Land-Netbank Expands.
The Service Sector: Offline and Online.
Online Financial Services.
Online Travel Services.
Career Services.
Case Study: Why WebVan Failed (and Britain's Tesco Succeeded).
12. B2B E-commerce Supply Chain Management and Collaborative Commerce.
Opening Case: Covisint LLC-The Mother of all Net Marketplaces.
B2B E-commerce and Supply Chain Management.
Net Marketplaces.
Private Industrial Networks.
Case Study: Siemens Clicks with Click2procure.
13. Auctions, Portals and Communities.
Opening Case: Sam's Club: From Big Box to Big Auction.
Auctions.
E-commerce Portals.
Online E-commerce Communities.
Case Study: iVillage Struggles to Find Its Marketspace.
14. Online Content Providers: Digital Media.
Online Content.
The Online Publishing Industry: Newspapers, Books, and Magazines.
The Online Entertainment Industry.
Case Study: Oligopoly: The Future of the Digital Content Industry?