
E-commerce
business. technology. society.
Pearson (Publisher)
2nd Edition
Published on 11. September 2003
Book
Hardback
944 pages
978-0-321-20056-3 (ISBN)
Description
E-Commerce: business, technology, society. provides an overview of the current and next generation of E-commerce. The book emphasizes the three major driving forces behind E-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding E-commerce. The result is a complete treatment of a very diverse subject that is aimed specifically at readers interested in business concepts, IS/IT developments, and computer science applications.
The LearnE-Commerce website (at www.LearnE-commerce.net) is a dynamic companion to the textbook, with original content provided by the authors. This Web site is a portal to the E-commerce field, specifically for higher education instructors and their students. The site combines solid educational and editorial content to help instructors prepare their classes, and help students become aware of research about E-commerce.
The LearnE-Commerce website (at www.LearnE-commerce.net) is a dynamic companion to the textbook, with original content provided by the authors. This Web site is a portal to the E-commerce field, specifically for higher education instructors and their students. The site combines solid educational and editorial content to help instructors prepare their classes, and help students become aware of research about E-commerce.
More details
Edition
2nd edition
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
Professional and scholarly
Dimensions
Height: 240 mm
Width: 210 mm
Thickness: 40 mm
Weight
1858 gr
ISBN-13
978-0-321-20056-3 (9780321200563)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
Kenneth C. Laudon | Carol Guercio Traver
E-commerce Essentials
Book
03/2003
Addison Wesley
€29.70
Article exhausted; check for reprint
Content
I. INTRODUCTION TO E-COMMERCE.
1. The Revolution is Just Beginning.
2. E-commerce Business Models and Concepts.
II. TECHNOLOGY INFRSTRUCTURE FOR E-COMMERCE.
3. The Internet and World Wide Web: E-Commerce Infrastructure.
4. Building an E-commerce Web Site.
5. Security and Encryption.
6. E-Commerce Payment Systems.
III. BUSINESS CONCEPTS AND SOCIAL ISSUES.
7. E-commerce Marketing Concepts.
8. E-commerce Marketing Communications.
9. Social, Legal and Ethical Issues in E-commerce.
IV. E-COMMERCE IN ACTION.
10. Retailing on the Web.
11. Online Service Industries.
12. B2B E-commerce Supply Chain Management and Collaborative Commerce.
13. Auctions, Portals and Communities.
14. Online Content Providers: Digital Media.
1. The Revolution is Just Beginning.
2. E-commerce Business Models and Concepts.
II. TECHNOLOGY INFRSTRUCTURE FOR E-COMMERCE.
3. The Internet and World Wide Web: E-Commerce Infrastructure.
4. Building an E-commerce Web Site.
5. Security and Encryption.
6. E-Commerce Payment Systems.
III. BUSINESS CONCEPTS AND SOCIAL ISSUES.
7. E-commerce Marketing Concepts.
8. E-commerce Marketing Communications.
9. Social, Legal and Ethical Issues in E-commerce.
IV. E-COMMERCE IN ACTION.
10. Retailing on the Web.
11. Online Service Industries.
12. B2B E-commerce Supply Chain Management and Collaborative Commerce.
13. Auctions, Portals and Communities.
14. Online Content Providers: Digital Media.