European Perspectives Consumer Behaviour
Published on 23. September 1997
Book
Paperback/Softback
448 pages
978-0-13-552382-7 (ISBN)
Description
Presents a selection of seminal contributions by European scholars on the subject of consumer behaviour and reflects the richness and variety of consumer research currently going on around the European continent.
More details
Language
English
Place of publication
Upper Saddle River
United States
Publishing group
Pearson Education (US)
Target group
Professional and scholarly
Dimensions
Height: 236 mm
Width: 174 mm
Thickness: 20 mm
Weight
766 gr
ISBN-13
978-0-13-552382-7 (9780135523827)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
*Foundations *Introduction xxx; The Development of Consumer Behaviour in Europe *Theories and Models of Consumer Behaviour *Individual Processes *The Consumer: Identification and Measurement *Attitudes and Decision Processes *SociETAL Influences *Social Interactions *Socio-Cultural Perspectives *Alternative Approaches *Economic Psychology *Semiotics of Consumption *Emerging Perspectives