Essentials of Marketing
3rd Edition
Published on 8. January 2002
Book
Mixed media product
600 pages
978-0-324-11390-7 (ISBN)
Description
This text provides comprehensive coverage of key marketing topics and issues of marketing. The book features in-depth coverage of marketing hot topics and an on-line Internet marketing chapter.
More details
Edition
3rd Revised edition
Language
English
Place of publication
Mason, OH
United States
Publishing group
Cengage Learning, Inc
Target group
College/higher education
Edition type
Revised edition
Illustrations
col. Illustrations
Dimensions
Height: 270 mm
Width: 216 mm
ISBN-13
978-0-324-11390-7 (9780324113907)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
C. Lamb | Joseph Hair | Carl McDaniel
Essentials of Marketing
Book
01/2004
4th Edition
South-Western
€78.17
Article is exhausted; no reprint
Previous edition
Charles Lamb | Joseph F. Hair | Carl McDaniel
Essentials of Marketing
Book
03/2000
2nd Edition
South-Western
€55.89
Article exhausted; check for reprint