Essentials of Marketing
4th Edition
Published on 9. January 2004
Book
600 pages
978-0-324-28292-4 (ISBN)
Description
Emphasizing the analysis of marketing opportunities, product and distribution decisions, and promotion and pricing, this textbook covers the basics of marketing and illustrates major concepts with real-world examples. The authors (professors of marketing and entrepreneurship at Texas Christian Unive
More details
Edition
4th Revised edition
Language
English
Place of publication
Mason, OH
United States
Publishing group
Cengage Learning, Inc
Target group
Professional and scholarly
Edition type
Revised edition
Illustrations
col. Illustrations
Dimensions
Height: 273 mm
Width: 216 mm
Thickness: 19 mm
Weight
1247 gr
ISBN-13
978-0-324-28292-4 (9780324282924)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
C. Lamb | Joseph F. Hair | Carl McDaniel
Essentials of Marketing
Book
01/2002
3rd Edition
South-Western
€76.94
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