Media, Institutions and Audiences
Key Concepts in Media Studies
Published on 7. May 2002
Book
Hardback
XII, 235 pages
978-0-333-65869-7 (ISBN)
Description
Media Institutions and Audiences completes Nick Lacey's trilogy of self-standing texts that give an in-depth introduction to the key concepts of Media Studies at an advanced and university level. The book delivers a range of theories and contemporary case studies in its coverage of media business and the influence of regulation and censorship. The issues surrounding the growing commodification of media texts, and the increasing influence of marketing and public relations, are considered. The major approaches to understanding audiences are also investigated.
Reviews / Votes
'One of the book's strengths is the clarity with which material is organised...' - Media Education Journal 'The book is well worth buying and should become a well-thumbed volume on the shelves of students from entry level at 16 through to undergraduate.' - Richard Harvey, In The Picture '...the book serves as a useful primer for students and scholars seeking a basic understanding of the interaction between organizations and the audiences they attempt to attract, as well as the broader political and cultural concerns that can arise from these interactions.' - Philip M. Napoli, Graduate School of Business, Fordham University, USAMore details
Edition
2002
Language
English
Place of publication
London
United Kingdom
Publishing group
Bloomsbury Publishing PLC
Target group
College/higher education
Professional and scholarly
Dimensions
Height: 222 mm
Width: 145 mm
Thickness: 17 mm
Weight
448 gr
ISBN-13
978-0-333-65869-7 (9780333658697)
DOI
10.1007/978-1-4039-9046-4
Schweitzer Classification
Other editions
Additional editions
Book
05/2002
Red Globe Press
€53.80
Shipment within 15-20 days
Person
After graduating in film and literature from Warwick University, NICK LACEY worked in a variety of media institutions including Times Newspapers, EMAP and Yorkshire Television. He has been teaching media studies since 1991 and is currently Head of Media Studies at Benton Park School in West Yorkshire.
Content
The Media Business.- Regulation and Censorship.- Media Texts as Commodities.- Marketing and Public Relations.- The Independent and the Alternative.- Approaches to Audiences.- Defining and Persuading Audiences.- Audiences as Citizens.- Bibliography.