Strategic Management in the Media
Theory to Practice
2nd Edition
Published on 24. November 2016
Book
Hardback
256 pages
978-1-4739-2949-4 (ISBN)
Description
'Kueng's book stands out for its focus on concepts, drivers, and dynamics. Its scope and learning are brilliant and dazzling. This updated edition will be a source of insight for students and a tool for industry veterans who seek the perspective of academia.'
- Eli Noam, Columbia Business School
'A landmark contribution to scholarship, Kueng's excellent book provides an empirically rich and analytically sharp-sighted guide to contemporary organizational strategies in a complex and dynamic media environment.'
- Gillian Doyle, University of Glasgow
'In the age of relentless technological disruption, unlimited distribution and non-professionalization, media firms are more dependent than ever on strategic management. Kueng articulates the dimensions of media industries to account for an ever-increasing array of challenges and strategies.'
- David Craig, University of Southern California
In this Second Edition of a book many found invaluable for research and teaching, including myself, Kueng accomplishes a challenging task: to preserve all the best qualities of the First Edition while both extending the scope and deepening understandings about strategic management theory in application to media industries.'
- Gregory Ferrell Lowe, University of Tampere
With the media industries facing unprecedented change and challenge from top to bottom, it has never been more vital to understand the elements of strategy and how they apply to media organizations.
This new edition:
Shows innovation, disruption and strategic adaptation in action, with a stronger focus on a case-based approach
Takes readers deep into case studies on BuzzFeed, The Guardian, Netflix, the New York Times and the BBC
Explains strategic theory and concepts with insight and clarity
Shows how to understand change and decision-making within media organizations.
This is the essential guide to change and management in the media industries - ideal for students of media studies, media economics and media management.
- Eli Noam, Columbia Business School
'A landmark contribution to scholarship, Kueng's excellent book provides an empirically rich and analytically sharp-sighted guide to contemporary organizational strategies in a complex and dynamic media environment.'
- Gillian Doyle, University of Glasgow
'In the age of relentless technological disruption, unlimited distribution and non-professionalization, media firms are more dependent than ever on strategic management. Kueng articulates the dimensions of media industries to account for an ever-increasing array of challenges and strategies.'
- David Craig, University of Southern California
In this Second Edition of a book many found invaluable for research and teaching, including myself, Kueng accomplishes a challenging task: to preserve all the best qualities of the First Edition while both extending the scope and deepening understandings about strategic management theory in application to media industries.'
- Gregory Ferrell Lowe, University of Tampere
With the media industries facing unprecedented change and challenge from top to bottom, it has never been more vital to understand the elements of strategy and how they apply to media organizations.
This new edition:
Shows innovation, disruption and strategic adaptation in action, with a stronger focus on a case-based approach
Takes readers deep into case studies on BuzzFeed, The Guardian, Netflix, the New York Times and the BBC
Explains strategic theory and concepts with insight and clarity
Shows how to understand change and decision-making within media organizations.
This is the essential guide to change and management in the media industries - ideal for students of media studies, media economics and media management.
Reviews / Votes
"Covering an industry full of hope and hype, Kueng's book stands out for its focus on concepts, drivers, and dynamics. Its scope and learning are brilliant and dazzling--the ascendancy of the media tech sector, the culture of digital organizations, their creative workforce, and their strategic leadership. This greatly updated and upgraded edition will be a source of insight for aspiring students and a tool for industry veterans who seek the perspective of academia." -- Eli Noam "In the age of relentless technological disruption, unlimited media distribution, artificial scarcity, content abundance, and non-professionalized creators and practices, successful media firms are more dependent than ever on strategic media management. In her first book, Lucy Kueng identified the core concepts, strategic themes, and best practices in the field. In her second edition, Kueng articulates the iterative dimensions of the media industries to account for an ever-increasing array of challenges and strategies." -- David Craig "A landmark contribution to scholarship in the area of media management, Lucy Kueng's excellent and most welcome revised Strategic Management in the Media provides an empirically rich and analytically sharp-sighted guide to the forces, concepts and issues governing contemporary organizational strategies in a complex and dynamic digital media environment." -- Gillian Doyle "In this second edition of a book many found invaluable for research and teaching, including myself, Kueng accomplishes a challenging task: to preserve all the best qualities of the first edition while both extending the scope and deepening understandings about strategic management theory in application to media industries. She has thoroughly updated an already rich assortment of case studies to ensure a much needed contemporary view of how theory informs practice, and the reverse." -- Gregory Ferrell Lowe "Once again, Lucy Kueng has produced the standard text in media management. Fully updated, it offers a comprehensive and accessible guide to strategic management in the media for students, lecturers and researchers. It is compulsory reading in my classes!" -- Ulrike RohnMore details
Edition
2nd Revised edition
Language
English
Place of publication
London
United Kingdom
Target group
College/higher education
Edition type
Revised edition
Dimensions
Height: 242 mm
Width: 170 mm
Weight
603 gr
ISBN-13
978-1-4739-2949-4 (9781473929494)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Book
12/2023
3rd Edition
SAGE Publications Ltd
€162.60
Shipment within 15-20 days
Previous edition
Book
04/2008
1st Edition
SAGE Publications Inc
€148.80
Article exhausted; check for reprint
Person
Lucy Kueng, Reuters Institute, University of Oxford, and University of Oslo
She is the author of Innovators in Digital News (2015, IB Taurus), The Internet and the Mass Media (Sage, 2014), When Innovation Fails to Disrupt: The Launch of BBC News Online (2007), and Inside the BBC and CNN: Managing Media Organisations (2000, Routledge)
She is the author of Innovators in Digital News (2015, IB Taurus), The Internet and the Mass Media (Sage, 2014), When Innovation Fails to Disrupt: The Launch of BBC News Online (2007), and Inside the BBC and CNN: Managing Media Organisations (2000, Routledge)
Content
Chapter 1: Introduction
Chapter 2: The Strategic Context
Chapter 3: Strategic Concepts for the Media Industries
Chapter 4: Strategic Responses to Technological Change
Chapter 5: Creativity and Innovation
Chapter 6: Culture, Mindset and Strategy
Chapter 7: Organisation Structure and Strategy
Chapter 8: Leadership
Chapter 9: Conclusions - The End of the Digital Beginning
Chapter 2: The Strategic Context
Chapter 3: Strategic Concepts for the Media Industries
Chapter 4: Strategic Responses to Technological Change
Chapter 5: Creativity and Innovation
Chapter 6: Culture, Mindset and Strategy
Chapter 7: Organisation Structure and Strategy
Chapter 8: Leadership
Chapter 9: Conclusions - The End of the Digital Beginning