The Globalization of Tourism & Hospitality
2nd Edition
Published on 22. May 2004
Book
Paperback/Softback
288 pages
978-1-84480-046-9 (ISBN)
Description
The Globalization of Tourism & Hospitality is an innovative textbook that provides a fresh insight into the strategic rationale behind the globalization of the tourism & hospitality industry. The book draws on the unique backgrounds of the author from different regions of the world to give a truly international perspective on the issues covered.
More details
Edition
2nd edition
Language
English
Place of publication
London
United Kingdom
Publishing group
Bloomsbury Publishing PLC
Target group
Professional and scholarly
Dimensions
Height: 246 mm
Width: 188 mm
Thickness: 23 mm
Weight
658 gr
ISBN-13
978-1-84480-046-9 (9781844800469)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
Tim Knowles | Dimitrios Diamantis | Joudallah Bey El-Murhabi
The Globalisation of Tourism and Hospitality
A Strategic Perspective
Book
06/2001
Cengage Learning EMEA
€55.95
Article exhausted; check for reprint
Content
Introduction. Tourist resorts and tourism policy. The globalisation agenda of tourism destinations. The role of tourism planning. The influences of marketing on travel, tourism & hospitality. Marketing communications. Global branding. Implications for sustainability. Competitive analysis of resorts, a strategic perspective. Institutional pressures and operational aspects of investment in tourism and hospitality. Globalization in tourism & hospitality; strategic implications. Globalization in tourism & hospitality: cost and benefits. Trends & globalization. Tourism & hospitality in Europe, Asia-Pacific and the Middle East, a review.