Corporate Strategy for Hospitality
Published on 5. December 1995
Book
Paperback/Softback
368 pages
978-0-582-28167-7 (ISBN)
Description
Written for the both the student and manager, this book provides a fresh insight into the theory and practice of strategy formulation and implementation within the hospitality industry. It has a unique, single-author approach and incorporates up-to-date, industry case studies, drawn from international sources. Each chapter begins with a clear statement of objectives for the reader, and concludes with a summary and extensive list of further reading.
More details
Language
English
Place of publication
Harlow
United Kingdom
Publishing group
Pearson Education Limited
Target group
Professional and scholarly
Dimensions
Height: 246 mm
Width: 189 mm
Thickness: 18 mm
Weight
623 gr
ISBN-13
978-0-582-28167-7 (9780582281677)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
Book
Financial Times Prentice Hall
€27.22
The article will not be published
Content
The concepts of strategic management
Laying the groundwork for the strategic planning process
Strategic management in the hospitality industry
Strategic analysis of the environment, resources and capability of the hospitality industry
Strategic options, evaluation and formulation
Strategic implementation, planning and control
Growth strategies: management contracts, strategic alliances and joint ventures
Growth strategies: franchising
The link between industry structure, independent hotels and consortia
Strategic trends and developments
Index
Laying the groundwork for the strategic planning process
Strategic management in the hospitality industry
Strategic analysis of the environment, resources and capability of the hospitality industry
Strategic options, evaluation and formulation
Strategic implementation, planning and control
Growth strategies: management contracts, strategic alliances and joint ventures
Growth strategies: franchising
The link between industry structure, independent hotels and consortia
Strategic trends and developments
Index