The Future of Shopping
Using Digital, Data and AI to Win with Customers
1st Edition
Will be published approx. on 3. September 2026
Book
Hardback
320 pages
978-1-3986-2794-9 (ISBN)
Description
How can retailers implement the right strategies to optimize customer journeys and adapt to rapid technological change?
The Future of Shopping is a practical guide for managers, brand leaders and retail professionals who want to develop strategies that combine digital innovation with core retail principles. While the fundamentals of why people buy remain constant, how retailers apply them has been transformed by data, AI and emerging platforms.
Written by retail technology expert Miya Knights, this book draws on real-world examples from Amazon, Tesco, Walmart and Temu to show how technology is reshaping the shopping experience. With detailed frameworks and actionable tools, it equips professionals to strengthen credibility, apply models with confidence and deliver measurable career and business impact.
You'll learn how to:
- Apply data-driven insights to anticipate customer needs before they arise
- Implement retail media networks to enhance reach and engagement
- Develop strategies that combine sustainability with digital transformation
- Optimize personalization by aligning generative AI with the human touch
- Build models that connect innovation to measurable business performance
Covering every stage of the customer journey, The Future of Shopping equips mid-career professionals to implement new technologies strategically, optimize performance and advance their influence in a competitive sector.
Themes include: retail strategy, customer journey optimization, digital innovation, retail media networks, sustainability in retail, AI personalization
The Future of Shopping is a practical guide for managers, brand leaders and retail professionals who want to develop strategies that combine digital innovation with core retail principles. While the fundamentals of why people buy remain constant, how retailers apply them has been transformed by data, AI and emerging platforms.
Written by retail technology expert Miya Knights, this book draws on real-world examples from Amazon, Tesco, Walmart and Temu to show how technology is reshaping the shopping experience. With detailed frameworks and actionable tools, it equips professionals to strengthen credibility, apply models with confidence and deliver measurable career and business impact.
You'll learn how to:
- Apply data-driven insights to anticipate customer needs before they arise
- Implement retail media networks to enhance reach and engagement
- Develop strategies that combine sustainability with digital transformation
- Optimize personalization by aligning generative AI with the human touch
- Build models that connect innovation to measurable business performance
Covering every stage of the customer journey, The Future of Shopping equips mid-career professionals to implement new technologies strategically, optimize performance and advance their influence in a competitive sector.
Themes include: retail strategy, customer journey optimization, digital innovation, retail media networks, sustainability in retail, AI personalization
More details
Language
English
Place of publication
London
United Kingdom
Target group
College/higher education
Professional and scholarly
Product notice
Cloth over boards
Dimensions
Height: 234 mm
Width: 156 mm
ISBN-13
978-1-3986-2794-9 (9781398627949)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Book
approx. 09/2026
1st Edition
Kogan Page Ltd
€37.50
Not yet published
Person
Miya Knights has over 25 years experience as a retail technology analyst, author and consultant. She publishes Retail Technology magazine and is a member of the Retail Influencer Network, Customer Strategy Network and KPMG Retail Think Tank. She judges the multiple retail and eCommerce awards and The Retail Technology Innovation Hub and RETHINK Retail acknowledged her as one of the top retail influencers in 2024 and 2025 respectively. She is the co-author of Amazon also published by Kogan Page.
Content
Chapter - 00: Introduction;
Chapter - 01: How consumers shop-needs, missions and journeys;
Chapter - 02: Sensing the needs of customers;
Chapter - 03: Understanding multichannel customer missions;
Chapter - 04: Facilitating omnichannel customer journeys;
Chapter - 05: Meeting customers where they are;
Chapter - 06: The evolution of the store as media;
Chapter - 07: Doing more to be sustainable with less;
Chapter - 08: Balancing the human touch with automation;
Chapter - 09: Conclusion
Chapter - 01: How consumers shop-needs, missions and journeys;
Chapter - 02: Sensing the needs of customers;
Chapter - 03: Understanding multichannel customer missions;
Chapter - 04: Facilitating omnichannel customer journeys;
Chapter - 05: Meeting customers where they are;
Chapter - 06: The evolution of the store as media;
Chapter - 07: Doing more to be sustainable with less;
Chapter - 08: Balancing the human touch with automation;
Chapter - 09: Conclusion