Understanding Place and Destination Branding

Reviews / Votes

'This book offers a comprehensive and insightful exploration of the theory and practice of place and destination branding. Drawing on various disciplines and case studies from across the globe, this unique volume advances the field in the pursuit of sustainability and a better future for all stakeholders, making it an invaluable resource for academics and practitioners alike.' -- Dimitrios Stylidis, Democritus University of Thrace, Greece 'This book makes a significant contribution to our scholarly engagement with place branding as a discipline and as a field of practical application. As a whole, the chapters of the book and the commentary of editors and contributors highlight the way in which branding becomes part of issues of identity, politics and the complex relationship with our past in our effort to pave the way to a better future.' -- from the Foreword by Mihalis Kavaratzis, Manchester Metropolitan University, UK 'Understanding Place and Destination Branding is a provocative contribution to our evolving literature. Bringing together diverse methodologies and case studies, the chapters offer conceptual richness, methodological range, and critical insights. The volume boldly bridges temporal, spatial, and political dimensions-linking past and future, place and destination, identity and ideology -to illuminate how branding shapes, and is shaped by, the complex realities of our world. A vital and highly recommended read.' -- Efe Sevin, Towson University, USA