The Competitive Edge: Advanced Marketing for Dietetics Professionals
Advanced Marketing for Dietetics Professionals
3rd Edition
Published on 17. April 2020
Book
Paperback/Softback
290 pages
978-1-284-22101-5 (ISBN)
Description
The third edition of The Competitive Edge: Advanced Marketing for Dietetics Professionals, edited and co-written by noted marketer Kathy King, provides essential information to help dietitians prepare for the future. More than 45 noted practitioners have contributed their expertise, giving dietetics professionals information, strategies, and tools to achieve professional success. This new edition is totally updated with new trends chapters, plus new chapters on customer service, marketing food and food services, selling, marketing sports dietetics and entering the complementary nutrition market, marketing a Website, selling a newspaper column, and becoming a consultant.
More details
Edition
3rd New edition
Language
English
Place of publication
Sudbury
United States
Target group
Professional and scholarly
Edition type
New edition
Weight
680 gr
ISBN-13
978-1-284-22101-5 (9781284221015)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
Book
02/2009
3rd Edition
Lippincott Williams and Wilkins
€67.06
Article exhausted; check for reprint
Person
Kathy King has been an entrepreneur since 1972 when she started her private practice specializing in outpatient counseling. She has counseled over 6,000 patients as well as consulted for sports teams, a dialysis center, drug rehab programs, spas and food companies. Kathy hosted her own nationally syndicated radio talk show in 1989 and has authored nine books. Her company, Helm Publishing, publishes books and self-study courses for the continuing education of dietitians and nurses.