The Search
Information Gathering for the Mass Media
2nd Edition
Published on 1. July 1992
Book
Paperback/Softback
288 pages
978-0-534-16278-8 (ISBN)
Description
Takes an upbeat approach to discovering the information that mass media professionals require, whether in public relations, advertising, broadcast, or news reporting. It is intended to be of interest to students of journalism and mass communication, newswriting and reporting.
Takes an upbeat approach to discovering the information that mass media professionals require, whether in public relations, advertising, broadcast, or news reporting. It is intended to be of interest to students of journalism and mass communication, newswriting and reporting.
Takes an upbeat approach to discovering the information that mass media professionals require, whether in public relations, advertising, broadcast, or news reporting. It is intended to be of interest to students of journalism and mass communication, newswriting and reporting.
More details
Edition
2nd Revised edition
Language
English
Place of publication
Belmont, CA
United States
Publishing group
Cengage Learning, Inc
Target group
College/higher education
Edition type
Revised edition
Illustrations
glossary
Dimensions
Height: 235 mm
Width: 159 mm
Weight
340 gr
ISBN-13
978-0-534-16278-8 (9780534162788)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
Mass media searchers. Developing and using search strategies. Discovering the library. Specialty libraries. Electronic libraries. Government: the information colossus. The culture of commerce. Experts and where to find them. Interviewing. Trust, truth and thoughtful assumptions. Writing: visions and revisions. Appendix: access and integrity.