Retailing
Published on 13. December 2002
Book
Paperback/Softback
544 pages
978-0-333-99769-7 (ISBN)
Description
Retailing provides a clear and comprehensive introduction to the contemporary issues in retailing. Designed specifically for advanced undergraduates and postgraduate students, the text seeks to offer an accessible and up to date look at retailing.
The text moves from an overview and context of retailing to more detailed coverage of the key aspects of retail management. Equally, it covers the more recent issues of internet shopping and globalisation.
The text moves from an overview and context of retailing to more detailed coverage of the key aspects of retail management. Equally, it covers the more recent issues of internet shopping and globalisation.
Reviews / Votes
'[This text] represents a much needed, comprehensive and up-to-date retailing text, suitable for use at any undergraduate or masters level. It is well referenced and researched, with empirical bases for the content rather than...vague assertions'. - Charles Dennis, Brunel University, UK '[Retailing] will be offering something new in terms of a text on retail management from a British perspective that has long been needed.' - Ruth Murphy, University of North London, UK 'At last, an authoritative and comprehensive guide to retailing.The book is essential reading both in and outside the workplace. And that includes not only students, but also teachers and trainers, as well as all senior management. We need more books like this.' - Martin Hall, Retail Education Partnership's Lead ConsultantMore details
Other editions
Persons
TONY KENT worked in industry for many years in various buying positions, including for K Shoes, Boots and Arcadia. In 1993 he joined the London Institute, where he set up their retail degree programme which he continues to run as Principal Lecturer, alongside his consultancy work.
OGENYI OMAR is currently senior lecturer at South Bank University Business School, and has previously worked at both Manchester Metropolitan University and the London Institute. He is the author of Retail Marketing (1999, Pearson Education).
OGENYI OMAR is currently senior lecturer at South Bank University Business School, and has previously worked at both Manchester Metropolitan University and the London Institute. He is the author of Retail Marketing (1999, Pearson Education).
Content
Preface.- PART 1:THE RETAIL ENVIRONMENT.- Retailing in the Economy.- The Changing Retail Environment.- Channels of Distribution.- Competitive Strategies in the Retail Industry.- International Retailing.- PART 2: STRATEGIC RETAIL FUNCTIONS.- Marketing Functions in Retailing.- Financial Planning and Control.- Retail Location Strategy.- Human Resource Management.- PART 3: MERCHANDISE MANAGEMENT.- Product Planning and Selection.- Supply Chain Management.- Inventory Management and Control.- Retail Pricing: Policies and Practice.- PART 4: OPERATIONAL MANAGEMENT.- Store Design.- Retail Communications.- Customer Service.- PART 5: NEW DEVELOPMENTS IN RETAILING.- Information Technology in Retailing.- Non-store and Retailing on the Internet.