Retailing
Published on 9. January 2003
Book
Hardback
544 pages
978-0-333-99768-0 (ISBN)
Description
"Retailing" provides a clear and comprehensive introduction to the contemporary issues in retailing. Designed specifically for advanced undergraduates and postgraduate students of retailing, the text seeks to offer an accessible and up-to-date look at retailing. The text moves from an overview and context of retailing to more detailed coverage of the key aspects of retail management. Equally, it covers the issues of internet shopping and globalization.
More details
Edition
New edition
Language
English
Place of publication
Basingstoke
United Kingdom
Target group
College/higher education
Edition type
New edition
Dimensions
Height: 246 mm
Width: 188 mm
Weight
1028 gr
ISBN-13
978-0-333-99768-0 (9780333997680)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Persons
TONY KENT worked in industry for many years in various buying positions, including for K Shoes, Boots and Arcadia. In 1993 he joined the London Institute, where he set up their retail degree programme which he continues to run as Principal Lecturer, alongside his consultancy work. OGENYI OMAR is currently senior lecturer at South Bank University Business School, and has previously worked at both Manchester Metropolitan University and the London Institute. He is the author of Retail Marketing (1999, Pearson Education).
Content
Preface - PART 1:THE RETAIL ENVIRONMENT - Retailing in the Economy - The Changing Retail Environment - Channels of Distribution - Competitive Strategies in the Retail Industry - International Retailing - PART 2: STRATEGIC RETAIL FUNCTIONS - Marketing Functions in Retailing - Financial Planning and Control - Retail Location Strategy - Human Resource Management - PART 3: MERCHANDISE MANAGEMENT - Product Planning and Selection - Supply Chain Management - Inventory Management and Control - Retail Pricing: Policies and Practice - PART 4: OPERATIONAL MANAGEMENT - Store Design - Retail Communications - Customer Service - PART 5: NEW DEVELOPMENTS IN RETAILING - Information Technology in Retailing - Non-store and Retailing on the Internet