Data Construction and Data Analysis for Survey Research
Published on 15. August 2001
Book
Paperback/Softback
XX, 248 pages
978-0-333-76306-3 (ISBN)
Description
This book provides an accessible and easy-to-follow guide to survey data analysis for marketing and social science students.
Avoiding the more usual statistics-driven perspective, it provides an intuitive feel for handling survey data by emphasising that data analysis is more about understanding the research objectives and understanding what kinds of data have been collected and how. The book concludes by giving a review of strategies for coping with all the kinds of practical problems that arise in survey research.
Reader-friendly throughout, Data Construction and Data Analysis for Survey Research provides numerous worked examples, end-of-chapter questions and points for further discussion to help reinforce concepts learnt. A companion website will feature teaching support material for lecturers as well as worked examples in SPSS.
Avoiding the more usual statistics-driven perspective, it provides an intuitive feel for handling survey data by emphasising that data analysis is more about understanding the research objectives and understanding what kinds of data have been collected and how. The book concludes by giving a review of strategies for coping with all the kinds of practical problems that arise in survey research.
Reader-friendly throughout, Data Construction and Data Analysis for Survey Research provides numerous worked examples, end-of-chapter questions and points for further discussion to help reinforce concepts learnt. A companion website will feature teaching support material for lecturers as well as worked examples in SPSS.
Reviews / Votes
'I would certainly adopt this book as a primer for some social science research methods courses at undergraduate level and at masters level. The layout is good and I enjoyed reading it, especially the earlier sections.' - Dr Stephen Gorard, Cardiff University 'This is a splendid book...the text bridges the gap between rather general research methods books and sophisticated and advanced texts on data analysis/survey design. This is an enormous strength.' - Malcolm Williams, University of Plymouth '...this is a very comprehensive and well-written text which fulfils its stated objective of providing an introductory guide to statistical analysis.' - Dr Angus Laing, Aberdeen University 'A good well written text that is very readable.' - Ms Nia Love, Swansea Institute of Higher EducationMore details
Edition
2001
Language
English
Place of publication
London
United Kingdom
Publishing group
Bloomsbury Publishing PLC
Target group
College/higher education
Dimensions
Height: 235 mm
Width: 191 mm
Thickness: 15 mm
Weight
507 gr
ISBN-13
978-0-333-76306-3 (9780333763063)
DOI
10.1007/978-1-137-08944-1
Schweitzer Classification
Other editions
Additional editions
E-Book
05/2020
Red Globe Press
€151.99
Available for download
Person
RAY KENT is Senior Lecturer in Marketing at University of Stirling. He has previously published textbooks on marketing and social research.
Content
The Nature of Survey Data.- The Measurement of Variables.- Error in Measurement.- The Data Matrix.- Statistical Procedures for Analysing the Data Matrix.- Tables and Charts for Categorical Variables.- Tables and Charts for Metric Variables.- Data Reduction for Categorical Variables.- Data Reduction for Metric Variables.- Statistical Inference for Categorical Variables.- Statistical Inference for Metric Variables.- Testing Hypotheses and Explaining Relationships.- Strategies for Analysing a Data Matrix.- Analysing Qualitative Data.