The Radio Station
Broadcast, Satellite and Internet
8th Edition
Published on 14. August 2009
Book
Paperback/Softback
368 pages
978-0-240-81186-4 (ISBN)
Description
The Radio Station is considered the standard work on radio media. It remains a concise and candid guide to the internal workings of radio stations and the radio industry in all of its various forms. Not only will you begin understand how each job at a radio station is best performed, you will learn how it meshes with those of the rest of the radio station staff. If you are uncertain of your career goals, this book provides a solid foundation in who does what, when, and why.
The Radio Station details all departments within a radio station--be it a terrestrial, satellite, or Internet operation-from the inside-out, covering technology to operations, and sales to syndication. It also offers an overview of how government regulations affect radio stations today and how radio stations have adapted to new communications technologies. Drawing on the insights and observations of those who make their daily living by working in the industry, this edition continues its tradition of presenting the real-world perspective of where radio comes from, and where it is heading.
The Eighth Edition of this classic text includes expanded sections on digital, satellite, and Internet radio; integration of new technologies; new and evolving formats; the uses and applications of podcasts and blogs; mobile multimedia devices; programming for the new radio formats; new contributions by key industry executives; digital studios; station clustering and consolidation; industry economics and statistics; and updated rules and regulations. The new companion website features the interviews and essays with industry professionals, an image bank, additional suggested reading, and a listing of helpful links to industry websites.
This edition is loaded with new illustrations, feature boxes and quotes from industry pros, bringing it all together for the reader.
Please visit the companion website (http://www.taylorandfrancis.com/cw/keith-9780240811864/) and click on the Resources tab at the top for helpful links and extra content.
The Radio Station details all departments within a radio station--be it a terrestrial, satellite, or Internet operation-from the inside-out, covering technology to operations, and sales to syndication. It also offers an overview of how government regulations affect radio stations today and how radio stations have adapted to new communications technologies. Drawing on the insights and observations of those who make their daily living by working in the industry, this edition continues its tradition of presenting the real-world perspective of where radio comes from, and where it is heading.
The Eighth Edition of this classic text includes expanded sections on digital, satellite, and Internet radio; integration of new technologies; new and evolving formats; the uses and applications of podcasts and blogs; mobile multimedia devices; programming for the new radio formats; new contributions by key industry executives; digital studios; station clustering and consolidation; industry economics and statistics; and updated rules and regulations. The new companion website features the interviews and essays with industry professionals, an image bank, additional suggested reading, and a listing of helpful links to industry websites.
This edition is loaded with new illustrations, feature boxes and quotes from industry pros, bringing it all together for the reader.
Please visit the companion website (http://www.taylorandfrancis.com/cw/keith-9780240811864/) and click on the Resources tab at the top for helpful links and extra content.
Reviews / Votes
"As for myself, and I believe the vast majority of my peers, this text is considered 'the' text about radio station operations and the radio industry. Michael's reputation as a scholar and author in this area is absolutely number one and the quality of each edition has only improved the status of the text...If you want a text that provides a solid grounding in the operation of a radio station and the radio industry in general, this is the text to use." --David Reese, author of The Audio Announcing WorktextMore details
Edition
8th New edition
Language
English
Place of publication
Oxford
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Students enrolled in broadcast communications programs taking classes in radio operations, radio production, and radio broadcasting. College radio station managers, amateur radio operators, and beginning radio professionals.
Edition type
New edition
Illustrations
282 s/w Photographien bzw. Rasterbilder
282 Halftones, black and white
Dimensions
Height: 276 mm
Width: 219 mm
Weight
907 gr
ISBN-13
978-0-240-81186-4 (9780240811864)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Book
07/2014
9th Edition
Focal Press
€64.36
Article exhausted; check for reprint
Previous edition
Book
05/2007
7th Edition
Focal Press
€40.84
Article exhausted; check for reprint
Person
Michael C. Keith, Ph.D., ranks among the most prolific authors on the subject of broadcast media, in particular radio. He is a member of the Communication Department at Boston College and is author of over twenty books, including Voices in the Purple Haze, Signals in the Air, Talking Radio, Radio Cultures, and Sounds in the Dark. With Robert Hilliard he has co-authored The Broadcast Century and Beyond, Waves of Rancor, Dirty Discourse, Global Broadcasting Systems, and The Hidden Screen. With Christopher Sterling he co-authored Sounds of Change: FM Broadcasting in America. In addition, he is the author of numerous journal articles and has served in a number of editorial positions. He is the past Chair of Education for the Museum of Broadcast Communications, the inaugural chair of the Broadcast Education Association's Radio Division, and a former broadcaster.
He is the recipient of several honors, including the Distinguished Scholar Award given by the Broadcast Education Association in 2008, and the Stanton Fellow Award given by the International Radio Television Society. He is the author of a critically acclaimed memoir, The Next Better Place: A Father and Son on the Road (Algonquin Press), in 2003. Visit the author's website: www.michaelckeith.com.
He is the recipient of several honors, including the Distinguished Scholar Award given by the Broadcast Education Association in 2008, and the Stanton Fellow Award given by the International Radio Television Society. He is the author of a critically acclaimed memoir, The Next Better Place: A Father and Son on the Road (Algonquin Press), in 2003. Visit the author's website: www.michaelckeith.com.
Content
Foreword by Lee Abrams
Preface
What's new to this edition
Tip Sheet
CHAPTER 1 State of the Fifth Estate
In the Air-Everywhere
A Household Utility
A Toll on Radio
Birth of the Networks
Conflict in the Air
Radio Prospers during the Depression
Radio During World War II
Television Appears
A New Direction
Radio Rocks and Roars
FM's Ascent
AM Stereo
Noncommercial/Public Radio
Proliferation and Frag-Out
Profits in the Air
Economics and Survival
Consolidations, Downsizings, and Clusters
Buying and Selling
Digital and HD Radio Revolution
Satellite and Cable Radio
Internet Radio
Mobile Music Services
LPFM (Low Power FM)
Radio and Government Regulations
Jobs and Equality in Radio
CHAPTER HIGHLIGHTS
SUGGESTED FURTHER READING
Chapter 2 Station Management
Nature of the Business
The Manager as Chief Collaborator
What Makes a Manager?
The Manager's Duties and Responsibilities
Organizational Structure
Managing the Cluster
Human Resources
Who Do Managers Hire?
The Manager and the Profit Motive
The Manager and the Community
The Manager and the Government
The Public File
The Manager and Unions
The Manager and Industry Associations
Buying or Building a Radio Station
CHAPTER HIGHLIGHTS
APPENDIX: Code of Federal Regulations
SUGGESTED FURTHER READING
Chapter 3 Programming
Program Formats
The Programmer
The Program Director's Duties and Responsibilities
Programming a Cluster Operation
Satellite Radio Programming Department
Elements of Programming
Station Websites, Podcasts, and Blogs
The Program Director and the Audience
The Program Director and the Music
The Program Director and the FCC
The Program Director and Upper Management
CHAPTER HIGHLIGHTS
APPENDIX: A Station Owner Airchecks his Programming
SUGGESTED FURTHER READING
Chapter 4 Sales
Commercialization: A Retrospective
Selling Airtime
Becoming an Account Executive
The Sales Manager
Radio Sales Tools
Points of the Pitch
Levels of Sales
Spec Spots
Objectives of the Buy
Prospecting and List Building
Planning the Sales Day
Selling with and without Numbers
Advertising Agencies
Rep Companies
Website and Podcast Selling
Nontraditional Revenue
Trade-Outs
CHAPTER HIGHLIGHTS
APPENDIX: A Station Owner Conveys his Sales Philosophy to His Manager
SUGGESTED FURTHER READING
Chapter 5 News
News from the Start
News and Today's Radio
The Newsroom
The All-News Station
The Electronic Newsroom
The News Director
What Makes a Newsperson?
Preparing the News Story
Organizing the Newscast
Wire and Internet Services
Radio Network News
Radio Sportscasts
Radio News and the FCC
News Ethics
Traffic Reports
News in Music Radio
CHAPTER HIGHLIGHTS
SUGGESTED FURTHER READING
Chapter 6 Research
Who Is Listening?
The Ratings and Survey Services
Qualitative and Quantitative Data
Portable People Meter (PPM)
In-House Research Techniques
Research Deficits
How Agencies Buy Radio
Careers In Research
The Future of Research in Radio
CHAPTER HIGHLIGHTS
APPENDIX 6A: Glossary of Terms
APPENDIX 6B: Direct Marketing Results Rely on Research Data to Present its Marketing Goals. Courtesy DMR
SUGGESTED FURTHER READING
Chapter 7 Promotion
Past and Purpose
Promotions Practical and Bizarre
The Promotion Director's/Manager's Job
Whom Promotion Directors Hire
Types of Promotion
Sales Promotion
Research and Planning
Budgeting Promotions
Promotions and the FCC
Broadcast Promotion and Marketing Executives
CHAPTER HIGHLIGHTS
SUGGESTED FURTHER READING
Chapter 8 Traffic and Billing
The Air Supply
The Traffic Manager
The Traffic Manager's Credentials
Directing Traffic
Traffic in Clusters
Billing
The FCC and Traffic
CHAPTER HIGHLIGHTS
SUGGESTED FURTHER READING
Chapter 9 Production
A Spot Retrospective
Formatted Spots
The Production Room
The Studios
Digital Editing
Copywriting
Announcing Tips
Voice-Tracking
The Sound Library
CHAPTER HIGHLIGHTS
SUGGESTED FURTHER READING
Chapter 10 Engineering
Pioneer Engineers
Radio Technology
AM/FM
Satellite and Internet Radio
Digital Audio Broadcasting (DAB)
Smart Receivers
Becoming an Engineer
The Engineer's Duties
Station Log
Emergency Alert System
Automation
Posting Licenses and Permits
CHAPTER HIGHLIGHTS
APPENDIX: Federal Communications Commssion's Fact Sheet
SUGGESTED FURTHER READING
Chapter 11 Consultants and Syndicators
Radio Aid
Consultant Services
Consultant Qualifications
Consultants: Pros and Cons
Program Suppliers
Syndicator Services
Hardware Requirements and Quality
CHAPTER HIGHLIGHTS
APPENDIX: Station Critique
SUGGESTED FURTHER READING
Afterword
Jay Williams, Jr. The Future of Radio
Glossary
Index
Preface
What's new to this edition
Tip Sheet
CHAPTER 1 State of the Fifth Estate
In the Air-Everywhere
A Household Utility
A Toll on Radio
Birth of the Networks
Conflict in the Air
Radio Prospers during the Depression
Radio During World War II
Television Appears
A New Direction
Radio Rocks and Roars
FM's Ascent
AM Stereo
Noncommercial/Public Radio
Proliferation and Frag-Out
Profits in the Air
Economics and Survival
Consolidations, Downsizings, and Clusters
Buying and Selling
Digital and HD Radio Revolution
Satellite and Cable Radio
Internet Radio
Mobile Music Services
LPFM (Low Power FM)
Radio and Government Regulations
Jobs and Equality in Radio
CHAPTER HIGHLIGHTS
SUGGESTED FURTHER READING
Chapter 2 Station Management
Nature of the Business
The Manager as Chief Collaborator
What Makes a Manager?
The Manager's Duties and Responsibilities
Organizational Structure
Managing the Cluster
Human Resources
Who Do Managers Hire?
The Manager and the Profit Motive
The Manager and the Community
The Manager and the Government
The Public File
The Manager and Unions
The Manager and Industry Associations
Buying or Building a Radio Station
CHAPTER HIGHLIGHTS
APPENDIX: Code of Federal Regulations
SUGGESTED FURTHER READING
Chapter 3 Programming
Program Formats
The Programmer
The Program Director's Duties and Responsibilities
Programming a Cluster Operation
Satellite Radio Programming Department
Elements of Programming
Station Websites, Podcasts, and Blogs
The Program Director and the Audience
The Program Director and the Music
The Program Director and the FCC
The Program Director and Upper Management
CHAPTER HIGHLIGHTS
APPENDIX: A Station Owner Airchecks his Programming
SUGGESTED FURTHER READING
Chapter 4 Sales
Commercialization: A Retrospective
Selling Airtime
Becoming an Account Executive
The Sales Manager
Radio Sales Tools
Points of the Pitch
Levels of Sales
Spec Spots
Objectives of the Buy
Prospecting and List Building
Planning the Sales Day
Selling with and without Numbers
Advertising Agencies
Rep Companies
Website and Podcast Selling
Nontraditional Revenue
Trade-Outs
CHAPTER HIGHLIGHTS
APPENDIX: A Station Owner Conveys his Sales Philosophy to His Manager
SUGGESTED FURTHER READING
Chapter 5 News
News from the Start
News and Today's Radio
The Newsroom
The All-News Station
The Electronic Newsroom
The News Director
What Makes a Newsperson?
Preparing the News Story
Organizing the Newscast
Wire and Internet Services
Radio Network News
Radio Sportscasts
Radio News and the FCC
News Ethics
Traffic Reports
News in Music Radio
CHAPTER HIGHLIGHTS
SUGGESTED FURTHER READING
Chapter 6 Research
Who Is Listening?
The Ratings and Survey Services
Qualitative and Quantitative Data
Portable People Meter (PPM)
In-House Research Techniques
Research Deficits
How Agencies Buy Radio
Careers In Research
The Future of Research in Radio
CHAPTER HIGHLIGHTS
APPENDIX 6A: Glossary of Terms
APPENDIX 6B: Direct Marketing Results Rely on Research Data to Present its Marketing Goals. Courtesy DMR
SUGGESTED FURTHER READING
Chapter 7 Promotion
Past and Purpose
Promotions Practical and Bizarre
The Promotion Director's/Manager's Job
Whom Promotion Directors Hire
Types of Promotion
Sales Promotion
Research and Planning
Budgeting Promotions
Promotions and the FCC
Broadcast Promotion and Marketing Executives
CHAPTER HIGHLIGHTS
SUGGESTED FURTHER READING
Chapter 8 Traffic and Billing
The Air Supply
The Traffic Manager
The Traffic Manager's Credentials
Directing Traffic
Traffic in Clusters
Billing
The FCC and Traffic
CHAPTER HIGHLIGHTS
SUGGESTED FURTHER READING
Chapter 9 Production
A Spot Retrospective
Formatted Spots
The Production Room
The Studios
Digital Editing
Copywriting
Announcing Tips
Voice-Tracking
The Sound Library
CHAPTER HIGHLIGHTS
SUGGESTED FURTHER READING
Chapter 10 Engineering
Pioneer Engineers
Radio Technology
AM/FM
Satellite and Internet Radio
Digital Audio Broadcasting (DAB)
Smart Receivers
Becoming an Engineer
The Engineer's Duties
Station Log
Emergency Alert System
Automation
Posting Licenses and Permits
CHAPTER HIGHLIGHTS
APPENDIX: Federal Communications Commssion's Fact Sheet
SUGGESTED FURTHER READING
Chapter 11 Consultants and Syndicators
Radio Aid
Consultant Services
Consultant Qualifications
Consultants: Pros and Cons
Program Suppliers
Syndicator Services
Hardware Requirements and Quality
CHAPTER HIGHLIGHTS
APPENDIX: Station Critique
SUGGESTED FURTHER READING
Afterword
Jay Williams, Jr. The Future of Radio
Glossary
Index