Perspectives in Consumer Behaviour
Published in January 1991
Book
Paperback/Softback
550 pages
978-0-13-658709-5 (ISBN)
Description
This supplementary book of readings for consumer behaviour courses features a collection of reprinted and original articles that present research in consumer behaviour in the 1990s, including the newly developing topics of affect, mood, experimental behaviour research and naturalistic enquiry.
More details
Edition
New ed of 4 Revised ed
Language
English
Place of publication
Harlow
United Kingdom
Publishing group
Pearson Education Limited
Target group
College/higher education
Professional and scholarly
Dimensions
Height: 235 mm
Width: 178 mm
Weight
911 gr
ISBN-13
978-0-13-658709-5 (9780136587095)
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Schweitzer Classification
Content
Overview and introduction; information search and acquisition; learning and decision processes; affects, motivation and personality; attitudes, beliefs and values; social processes.