Reinventing Professional Services
Building Your Business in the Digital Marketplace
Published on 1. July 2011
Book
Hardback
240 pages
978-1-118-00190-5 (ISBN)
Description
How engaging technology and relationships can help you stand out, attract business and achieve a more dynamic professional life
The technological landscape has reshaped the way white collar workers cultivate and promote their businesses. The Transformation of Professional Services is an engaging look at how licensed experts are adapting to today's dynamic economic environment.
From Ari Kaplan--a recognized advisor on business and career development-- Reinventing Professional Services: Building Your Business in the Digital Marketplaceoffers insights on taking advantage of enterprising techniques to stand out and position one's self as an insightful chameleon rather than as an isolated purveyor of facts and figures.
* Details the importance of offering resources instead of simply selling
* Reveals strategies for increasing one's searchability and distinguishing one's self in an economic downturn or recovery
* Offers advice readers can immediately use to strengthen client relationships
Written in a straightforward and accessible style, this book provides engaging guidance for anyone in the professional services field--from business consultants, financial advisers, and lawyers to accountants, real estate brokers, and appraisers.
More details
Product info
gebunden
Edition
1. Auflage
Language
English
Place of publication
New York
United States
Target group
Professional and scholarly
Product notice
sewn/stitched
Paper over boards
With dust jacket
Dimensions
Height: 235 mm
Width: 157 mm
Thickness: 18 mm
Weight
509 gr
ISBN-13
978-1-118-00190-5 (9781118001905)
Schweitzer Classification
Other editions
Additional editions
E-Book
05/2011
Wiley
€22.99
Available for download
E-Book
05/2011
Wiley
€22.99
Available for download
Person
Ari Kaplan is a business strategist who spent nearly nine years practicing law with large firms in New York City. He provides copywriting services, as well as training on communications, career growth, business development, publishing and networking. Mr. Kaplan is the author of a book on standing out and creating opportunity. He has appeared on CNN, been featured in a variety of newspapers nationwide, and has written more than two hundred articles for a wide range of national and international publications.
Learn more at AriKaplanAdvisors.com and ReinventingProfessionals.com.
Content
Introduction: The Rise of the White Collar Hustler and Your Path to Practical Innovation.
Chapter 1: Finding Your Way in a More Informal, Instant World.
Chapter 2: Innovators Adapt, and You Should Too.
Chapter 3: Recognize the Resiliency Revolution and Join it to Grow Your Practice.
Chapter 4: Students Have Everything to Gain from the White Collar Hustle.
Chapter 5: Know Your Clients and Patients Because They Expect You To.
Chapter 6: Putting Your Practice through a Wind Tunnel Will Blow You Away.
Chapter 7: It's a Small Street, So Befriend Your Neighbors.
Chapter 8: Networking is Dead; Long Live Networking.
Chapter 9: Proactive Professionals Pay Attention to Progress.
Chapter 10: When You're Allergic to Wool, Wear Cotton or Suffer for Your Entire Career.
Chapter 11: Meet Your Clients and Patients Directly.
Chapter 12: Mailing Lists, the Media, and Making Mistakes.
Chapter 13: Forget Technology, Remember Others to Build True Relationships.
Chapter 14: The Foundation for Follow-Up is Easy to Establish.
Conclusion: Cultivating Community
Resources.
Acknowledgments.
About the Author.
Index.