Principles Marketing
4th Edition
Published on 1. February 1991
Book
Hardback
661 pages
978-0-13-705360-5 (ISBN)
More details
Edition
4th edition
Language
English
Place of publication
Harlow
United Kingdom
Publishing group
Pearson Education Limited
Dimensions
Height: 264 mm
Width: 222 mm
Weight
1599 gr
ISBN-13
978-0-13-705360-5 (9780137053605)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Philip Kotler | Gary Armstrong
Principles of Marketing
Book
09/1998
8th Edition
Prentice Hall
€42.08
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