Principles of Marketing
8th Edition
Published on 25. September 1998
Book
Paperback/Softback
720 pages
978-0-13-096190-7 (ISBN)
More details
Edition
8th edition
Language
English
Place of publication
Upper Saddle River
United States
Publishing group
Pearson Education (US)
Target group
Professional and scholarly
Dimensions
Height: 280 mm
Width: 210 mm
Thickness: 30 mm
Weight
1421 gr
ISBN-13
978-0-13-096190-7 (9780130961907)
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Schweitzer Classification
Other editions
New editions
Book
07/2000
9th Edition
Pearson
€49.64
Article exhausted; check for reprint
Previous edition
Philip Kotler | Gary Armstrong
Principles of Marketing
Book
11/1995
Pearson Education (US)
€35.84
Article exhausted; check for reprint