The Principles of Marketing
7th Edition
Published on 1. January 1996
Book
Hardback
978-0-13-190208-4 (ISBN)
More details
Edition
7th edition
Language
English
Place of publication
Upper Saddle River
United States
Target group
College/higher education
Professional and scholarly
Illustrations
Illustrations (some col.)
Dimensions
Height: 283 mm
Width: 215 mm
Weight
1808 gr
ISBN-13
978-0-13-190208-4 (9780131902084)
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Schweitzer Classification
Other editions
New editions
Philip Kotler | Gary Armstrong
Principles of Marketing
Book
08/1998
8th Edition
Pearson Education (US)
€42.08
Article exhausted; check for reprint
Previous edition
Philip Kotler | Gary Armstrong
Principles of Marketing
Book
10/1993
6th Edition
Pearson Education (US)
€32.13
Article exhausted; check different version