Fundamentals of Strategy
4th Edition
Published on 7. December 2017
Book
Paperback/Softback
272 pages
978-1-292-20906-7 (ISBN)
Description
From the author team of the market-leading text Exploring Strategy, comes a new edition of Fundamentals of Strategy. Designed to help student and business executives boost their academic and professional careers, Fundamentals of Strategy is the most concise and easy to follow overview of the fundamental issues and techniques of strategy.
Fundamentals of Strategy, 4th edition
? Delivers the essential concepts and techniques of strategy in a new 8 chapter structure. This allows additional space to unpack the fundamentals in depth, and at times more critically.
? Revamped final chapter on 'Strategy in action', raising implementation issues such as organisational structure, management processes and strategic change
? Covers up-to-date topics including business models, sustainability and entrepreneurial start-ups.
? Engages the reader with real-world strategy problems and provides insights and strategy examples from a wide range of international organisations.
? New and updated cases and illustrations featuring small and large organisations from profit and not-for-profit sectors and operating all over the world.
? Links to online support material.
Fundamentals of Strategy, 4th edition
? Delivers the essential concepts and techniques of strategy in a new 8 chapter structure. This allows additional space to unpack the fundamentals in depth, and at times more critically.
? Revamped final chapter on 'Strategy in action', raising implementation issues such as organisational structure, management processes and strategic change
? Covers up-to-date topics including business models, sustainability and entrepreneurial start-ups.
? Engages the reader with real-world strategy problems and provides insights and strategy examples from a wide range of international organisations.
? New and updated cases and illustrations featuring small and large organisations from profit and not-for-profit sectors and operating all over the world.
? Links to online support material.
More details
Edition
4th edition
Language
English
Place of publication
Harlow
United Kingdom
Target group
College/higher education
Dimensions
Height: 245 mm
Width: 190 mm
Thickness: 10 mm
Weight
531 gr
ISBN-13
978-1-292-20906-7 (9781292209067)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Richard Whittington | Patrick Regnér | Duncan Angwin
Fundamentals of Strategy
Book
11/2020
5th Edition
Pearson Education Limited
€63.99
Shipment within 10-20 days
Previous edition
Gerry Johnson | Richard Whittington | Kevan Scholes
Fundamentals of Strategy
Book
11/2014
3rd Edition
Pearson Education Limited
€53.22
Article exhausted; check for reprint
Content
1- Introducing Strategy
2- Macro-Environmental Analysis
3- Industry and Sector Analysis
4- Resources and Capabilities
5- Stakeholders and Culture
6- Business Strategy and Models
7- Corporate Strategy and Diversification
8- Strategy in Action
2- Macro-Environmental Analysis
3- Industry and Sector Analysis
4- Resources and Capabilities
5- Stakeholders and Culture
6- Business Strategy and Models
7- Corporate Strategy and Diversification
8- Strategy in Action