Fundamentals of Strategy
3rd Edition
Published on 13. November 2014
Book
Paperback/Softback
304 pages
978-1-292-01721-1 (ISBN)
Description
One million students and business executives have used the market-leading text Exploring Strategy to boost their academic and professional careers.
The expert authors now transfer the essence of Exploring Strategy into The Fundamentals of Strategy. This book is particularly suited for those engaged in short courses.
Fundamentals of Strategy
Delivers the essential concepts and techniques of strategy in 10 chapters.
Engages the reader with real world strategy problems Provides insights and strategy stories from a wide range of international organisations.
Includes new material on key contemporary strategic issues such as internationalisation, entrepreneurship, social responsibility and corporate ownership and governance.
new and updated cases and illustrations featuring small and large organisations from profit and not-for-profit sectors and operating all over the world
Excel in your studies, enhance your understanding and improve your grade.
The expert authors now transfer the essence of Exploring Strategy into The Fundamentals of Strategy. This book is particularly suited for those engaged in short courses.
Fundamentals of Strategy
Delivers the essential concepts and techniques of strategy in 10 chapters.
Engages the reader with real world strategy problems Provides insights and strategy stories from a wide range of international organisations.
Includes new material on key contemporary strategic issues such as internationalisation, entrepreneurship, social responsibility and corporate ownership and governance.
new and updated cases and illustrations featuring small and large organisations from profit and not-for-profit sectors and operating all over the world
Excel in your studies, enhance your understanding and improve your grade.
More details
Edition
3rd Student edition
Language
English
Place of publication
Harlow
United Kingdom
Target group
College/higher education
Edition type
Student edition
Dimensions
Height: 248 mm
Width: 191 mm
Thickness: 12 mm
Weight
580 gr
ISBN-13
978-1-292-01721-1 (9781292017211)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Gerry Johnson | Kevan Scholes | Richard Whittington
Fundamentals of Strategy
Book
12/2017
4th Edition
Pearson Education Limited
€75.70
Shipment within 10-20 days
Previous edition
Gerry Johnson | Richard Whittington | Kevan Scholes
Fundamentals of Strategy
Book
11/2011
2nd Edition
FT Press
€76.35
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