Exploring Strategy Text & Cases
10th Edition
Published on 5. December 2013
Book
Paperback/Softback
816 pages
978-1-292-00254-5 (ISBN)
Description
With over one million copies sold worldwide, Exploring Strategy has long been the essential introduction to strategy for the managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations - how they grow, how they innovate and how they change.
With two new members added to the renowned author team, this tenth edition of Exploring Strategy has been comprehensively updated to help you:
- Understand clearly the key concepts and tools of strategic management
- Explore hot topics, including internationalisation, corporate governance, innovation and entrepreneurship
- Learn from case studies on world-famous organisations such as Apple, H&M, Ryanair and Manchester United FC
Please note that the product you are purchasing does not include MyStrategyLab.
MyStrategyLab
Join over 11 million students benefiting from Pearson MyLabs.
This title can be supported by MyStrategyLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyStrategyLab to accelerate your learning? You need both an access card and a course ID to access MyStrategyLab.
These are the steps you need to take:
1. Make sure that your lecturer is already using the system
Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.
2. Check whether an access card has been included with the book at a reduced cost
If it has, it will be on the inside back cover of the book.
3. If you have a course ID but no access code, you can benefit from MyStrategyLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyStrategyLab (ISBN:9781292007007)
4. If your lecturer is using the MyLab and you would like to purchase the product...
Go to www.mystrategylab.com to buy access to this interactive study programme.
For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator
With two new members added to the renowned author team, this tenth edition of Exploring Strategy has been comprehensively updated to help you:
- Understand clearly the key concepts and tools of strategic management
- Explore hot topics, including internationalisation, corporate governance, innovation and entrepreneurship
- Learn from case studies on world-famous organisations such as Apple, H&M, Ryanair and Manchester United FC
Please note that the product you are purchasing does not include MyStrategyLab.
MyStrategyLab
Join over 11 million students benefiting from Pearson MyLabs.
This title can be supported by MyStrategyLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyStrategyLab to accelerate your learning? You need both an access card and a course ID to access MyStrategyLab.
These are the steps you need to take:
1. Make sure that your lecturer is already using the system
Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.
2. Check whether an access card has been included with the book at a reduced cost
If it has, it will be on the inside back cover of the book.
3. If you have a course ID but no access code, you can benefit from MyStrategyLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyStrategyLab (ISBN:9781292007007)
4. If your lecturer is using the MyLab and you would like to purchase the product...
Go to www.mystrategylab.com to buy access to this interactive study programme.
For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator
More details
Other editions
New editions
Book
01/2017
11th Edition
Pearson Education Limited
€86.84
Article exhausted; check for reprint
Previous edition
Gerry Johnson | Richard Whittington | Kevan Scholes
Exploring Strategy Text & Cases plus MyStrategyLab and The Strategy Experience simulation
Book
12/2010
9th Edition
FT Press
€109.24
Article exhausted; check for reprint
Content
Chapter 1 Introducing strategy
Part I THE STRATEGIC POSITION
Introduction to Part I
Chapter 2 The environment
Chapter 3 Strategic capabilities
Chapter 4 Strategic purpose
Chapter 5 Culture and strategy
Commentary on Part I The Strategic Position
Part II STRATEGIC CHOICES
Introduction to Part II
Chapter 6 Business strategy
Chapter 7 Corporate strategy and diversification
Chapter 8 International strategy
Chapter 9 Innovation and entrepreneurship
Chapter 10 Mergers, acquisitions and alliances
Commentary on Part II Strategic Choices
Part III STRATEGY IN ACTION
Introduction to Part III
Chapter 11 Evaluating strategies
Chapter 12 Strategy development processes
Chapter 13 Organising for success
Chapter 14 Leading strategic change
Chapter 15 The practice of strategy
Commentary on Part III Strategy in Action
CASE STUDIES
The LEGO Group: adopting a strategic approach
The global pharmaceutical industry: in the land of shrinking giants
Vodafone: developing communications strategy in the UK market
Global forces and the Western European brewing industry
A source of cheap energy or a source of problems - the potential benefits and costs of shale gas
H&M in fast fashion: continued success?
The Formula 1 constructors: capabilities for success
Integration of a Corporate Social Responsibility programme in Coloplast
Manchester United FC: still successful despite new threats
Pierre Fabre: culture and the challenges of internationalisation
Adnams - a living company
Ryanair: the low fares airline - future directions?
Marks and Spencer: is this as good as it gets?
Hotel du Vin: strategic entrepreneurship and innovative continuity in the boutique hotel sector
Going for growth: Teva's global strategy
CRH plc: dimensions of successful corporate strategy
SABMiller: from strength to strength
The internationalisation of Tesco - new frontiers and new problems
Gridsum and the Microsoft partner ecosystem: engaging in China and beyond?
Severstal: growth strategies in a Russian steel company
FeedHenry - innovating in the cloud
Flight Centre Limited
Strategic leadership and innovation at Apple, Inc.
The acquisition of Cadbury PLC by Kraft Foods, 2010
Gazprom and NIS: the oil and gas industry in Serbia
International HIV/AIDS Alliance (B): a strategy for 2020
The Mexican narco-trafficking problem
Dancing with the mouse: a strategic metamorphosis at Ocean Park, Hong Kong
GMB: strategic leadership in a trade union
Academies and Free Schools
Paul Polman and the revitalisation of Unilever
LEAX: managing growth in a volatile world
Changing tracks at Babcock Rail
In the boardroom at HomeCo
QR National - Aurizon
GlossaryIndex of names
General index
Acknowledgements
Part I THE STRATEGIC POSITION
Introduction to Part I
Chapter 2 The environment
Chapter 3 Strategic capabilities
Chapter 4 Strategic purpose
Chapter 5 Culture and strategy
Commentary on Part I The Strategic Position
Part II STRATEGIC CHOICES
Introduction to Part II
Chapter 6 Business strategy
Chapter 7 Corporate strategy and diversification
Chapter 8 International strategy
Chapter 9 Innovation and entrepreneurship
Chapter 10 Mergers, acquisitions and alliances
Commentary on Part II Strategic Choices
Part III STRATEGY IN ACTION
Introduction to Part III
Chapter 11 Evaluating strategies
Chapter 12 Strategy development processes
Chapter 13 Organising for success
Chapter 14 Leading strategic change
Chapter 15 The practice of strategy
Commentary on Part III Strategy in Action
CASE STUDIES
The LEGO Group: adopting a strategic approach
The global pharmaceutical industry: in the land of shrinking giants
Vodafone: developing communications strategy in the UK market
Global forces and the Western European brewing industry
A source of cheap energy or a source of problems - the potential benefits and costs of shale gas
H&M in fast fashion: continued success?
The Formula 1 constructors: capabilities for success
Integration of a Corporate Social Responsibility programme in Coloplast
Manchester United FC: still successful despite new threats
Pierre Fabre: culture and the challenges of internationalisation
Adnams - a living company
Ryanair: the low fares airline - future directions?
Marks and Spencer: is this as good as it gets?
Hotel du Vin: strategic entrepreneurship and innovative continuity in the boutique hotel sector
Going for growth: Teva's global strategy
CRH plc: dimensions of successful corporate strategy
SABMiller: from strength to strength
The internationalisation of Tesco - new frontiers and new problems
Gridsum and the Microsoft partner ecosystem: engaging in China and beyond?
Severstal: growth strategies in a Russian steel company
FeedHenry - innovating in the cloud
Flight Centre Limited
Strategic leadership and innovation at Apple, Inc.
The acquisition of Cadbury PLC by Kraft Foods, 2010
Gazprom and NIS: the oil and gas industry in Serbia
International HIV/AIDS Alliance (B): a strategy for 2020
The Mexican narco-trafficking problem
Dancing with the mouse: a strategic metamorphosis at Ocean Park, Hong Kong
GMB: strategic leadership in a trade union
Academies and Free Schools
Paul Polman and the revitalisation of Unilever
LEAX: managing growth in a volatile world
Changing tracks at Babcock Rail
In the boardroom at HomeCo
QR National - Aurizon
GlossaryIndex of names
General index
Acknowledgements