Blindsight
Description
A Princeton neuroscientist and marketing director combine their unique expertise to explore the psychology of consumption-through specific neuroscientific principles, they reveal how brands turn individuals into consumers.
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Persons
Matt Johnson received his BA in Cognitive Psychology from the University of California at San Diego in 2008, and his PhD in cognitive psychology/neuroscience from Princeton University in 2013. His graduate research focused on autism and the neuroscience of human learning, utilizing both behavioral and neuroscientific techniques. He currently serves as Associate Dean of Undergraduate Programs at the Hult International Business School in San Francisco, teaching a range of courses in neuroscience, behavioral economics, and neuromarketing. Matt was selected as one of ten Hult Research Fellows globally. Additionally, Matt is an active researcher in the field of behavioral sciences and neuromarketing, and based on his own primary research, produces a range of intellectual contributions.
Content
Contents
The Power of Blindsight
Chapter 1 Eating the Menu
Chapter 2 Dropping Anchors
Chapter 3 Making the Moment
Chapter 4 Memory Remixed
Chapter 5 Of Two Minds
Chapter 6 Pleasure - Pain = Purchase
Chapter 7 Addiction 2.0
Chapter 8 Why We Like What We Like
Chapter 9 Empathy and the Human Connection
Chapter 10 The Essence of Everything
Chapter 11 Midliminal
Chapter 12 The Future of Marketing
Acknowledgments Endnotes About the Authors