Operational Techniques

Each book in this series acts as a core thread aimed to assist both student and lecturer through the increasing complexity and range of subjects which make up hospitality and tourism courses. This text provides the basis for a complete marketing course or module for students of hospitality and tourism. It can be used with full time degree or diploma students, or those on postgraduate or short courses. The integrated guide leads the reader through the course. Each chapter has review questions, extension questions and practical exercises.