Sport Promotion and Sales Management

Introduction to sport promotion and sales; theoretical foundations for effective sport promotion and sales; incentivizing sport consumers; effective direct sales techniques for sport organizations; indirect promotion and sales strategies; the role of advertising in strategic brand communications; supplying and manufacturing media content; the promotional role of sport sponsorship; the promotional merits of licensing; the role of community relations in promoting and selling the sport product; sport atmospherics as a promotional tool; the role of technology in sport promotion and sales; managing risk in sport promotion and sales; after marketing - developing relationships and creating lifetime value with customer service; appendix.