Survey Research for Managers
How to Use Surveys in Management Decision-making
2nd Edition
Published on 8. May 1990
Book
Paperback/Softback
XVIII, 268 pages
978-0-333-52170-0 (ISBN)
Description
The aim of this book is to illustrate the ways in which surveys can be used to improve the quality of decision-making in business and government. It is about the use of surveys rather than how they are conducted, and provides examples of the ways in which research can be used.
More details
Edition
Second Edition 1990
Language
English
Place of publication
London
United Kingdom
Target group
Professional and scholarly
Product notice
Paperback (trade)
Unsewn / adhesive bound
Illustrations
XVIII, 268 p.
Dimensions
Height: 216 mm
Width: 140 mm
Thickness: 15 mm
Weight
336 gr
ISBN-13
978-0-333-52170-0 (9780333521700)
DOI
10.1007/978-1-349-20698-8
Schweitzer Classification
Other editions
Additional editions
Book
05/1990
2nd Edition
Palgrave Macmillan
€18.59
Article exhausted; check different version
E-Book
05/1990
2nd Edition
Palgrave Macmillan
€53.49
Available for download
Persons
Content
Survey research for management decision-making; the consumer; the industrial customer; corporate image; employees; financial markets; the small shareholder; the city; government; international research; qualitative research. Appendix: Market Research Society Code of conduct.