X Thinking
Building Better Brands in the Age of Experience
Published on 22. March 2022
Book
Hardback
384 pages
978-1-7376952-0-2 (ISBN)
Description
X Thinking, new philosophy and methodology for creating consumer experiences, will help companies create long-term loyalty through meaningful relationships that serve a new set of customer needs.
More details
Series
Language
English
Product notice
sewn/stitched
Cloth over boards
With dust jacket
Dimensions
Height: 235 mm
Width: 157 mm
Thickness: 29 mm
Weight
988 gr
ISBN-13
978-1-7376952-0-2 (9781737695202)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Jason Huang is Founder and CEO of TANG Consulting, a Shanghai-based experience design consultancy. Jason, a pioneer in China's eXperience industry, coined the term "X Thinking."Jason entered the eXperience industry in 2003 and has explored the business value of eXperience since that time, promoting the industry's development. He co-founded China's first user experience (UX) professional association, UXPA China, in 2004. Jason has delivered more than 100 presentations at conferences, forums, enterprises and universities around the world, and is a guest professor at [Shanghai's] Tongji University. He has published multiple articles in Harvard Business Review China, and serves as a limited partner of InnoSpace Venture, helping entrepreneurs pursuing their innovation dreams.Jason has helped more than 400 companies in FMCG, retail, fashion, catering, automotive, real estate, finance, medical and other categories to rebuild their brand eXperiences and achieve value growth, including China Merchants Bank, Zhima Credit, WM Motor, Vanke, The Palace Museum, People's Daily, Suning, Xiao Guan Tea, Amway, GE Healthcare, IHG, Richemont, Daimler AG etc.. He was awarded the Ram Charan Management Practice Award and named one of China's Top 10 in Outstanding in Design. He has a master's degree in Human-Computer Interaction, University of Bath, UK, and a bachelor's degree in Computer Science, Southeast University, China.