Public Relations on the Net
Winning Strategies to Inform and Influence the Media, the Investment Community, the Government, the Public and More!
Published on 26. October 1998
Book
Paperback/Softback
352 pages
978-0-8144-7987-2 (ISBN)
Description
Everyone knows about the Internet as a way to market and sell, yet few organizations have experienced even a fraction of the Net's power for true public relations. This guide, with step-by-step instructions and action plans, explains how to conduct effective and measurable PR on the Net.
More details
Language
English
Place of publication
New York
United States
Target group
Professional and scholarly
Illustrations
illustrations
Dimensions
Height: 229 mm
Width: 159 mm
Weight
540 gr
ISBN-13
978-0-8144-7987-2 (9780814479872)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Shel Holtz
Public Relations on the Net
Winning Strategies to Inform and Influence the Media, the Investment Community, the Government, the Public and More!
Book
07/2002
2nd Edition
Amacom
€38.59
Article is exhausted; no reprint