Public Relations on the Net
Winning Strategies to Inform and Influence the Media, the Investment Community, the Government, the Public and More!
2nd Edition
Published on 15. July 2002
Book
Paperback/Softback
464 pages
978-0-8144-7152-4 (ISBN)
Description
Everyone knows about the Internet as a way to market and sell, yet few organizations have experienced even a fraction of the Net's power for true public relations. This guide, with step-by-step instructions and action plans, explains how to conduct effective and measurable PR on the Net.
More details
Edition
2nd Revised edition
Language
English
Place of publication
New York
United States
Edition type
Revised edition
Illustrations
illustrations
Dimensions
Height: 226 mm
Width: 149 mm
Thickness: 38 mm
Weight
657 gr
ISBN-13
978-0-8144-7152-4 (9780814471524)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
Shel Holtz
Public Relations on the Net
Winning Strategies to Inform and Influence the Media, the Investment Community, the Government, the Public and More!
Book
10/1998
Amacom
€44.75
Article exhausted; check for reprint
Person
Shel Holtz is principal of Holtz Communication & Technology, a consultancy that helps organizations integrate the Internet into their strategic communication efforts.