
World Class Selling
The Crossroads of Customer, Sales, Marketing and Technology
Jim Holden(Author)
Wiley (Publisher)
Published on 12. April 1999
Book
Hardback
254 pages
978-0-471-32605-2 (ISBN)
Description
Praise for Jim Holden's World Class Selling "World Class Selling is a must for any company executive and sales professional committed to achieving world class supremacy. Jim Holden has surpassed himself." -George E. Harvey President, Business Group AT&T Canada "The Holden Corporation and its value concept teachings are not new to the Microsoft OEM division. For the past three years we have worked with them, immersing ourselves in their value management methodology, applying it to a variety of scenarios in our business, with excellent results. For us, World Class Selling is another great extension of what we have been practicing for some time. I'm sure it will make us an even better organization to reckon with." -Joachim Kempin Senior Vice President, OEM Division, Microsoft "In World Class Selling, Jim Holden adds another dimension to his teaching effectiveness. The real-life highs, lows, threats to, and accomplishments of Mary Gagan establish the drama of what selling has become.an outstanding book which addresses a very complicated subject in a very interesting and comprehensive way." -William Y. O'Connor Chairman, CEO, and President, GTECH Corporation "The concepts put forth in World Class Selling, created by linking critical sales and sales-related areas of a business, will drive any company's ability to change as market circumstances change. Holden Corporation has been a strong, passionate, and value-focused partner to ALLTEL. Their proven processes are helping to link every employee, everywhere in the company, directly or indirectly to providing value to our customers." -Jeff Fox President, ALLTEL Information Services "Using the methods Jim Holden spells out in World Class Selling, we at Origin were able to use one common language and professionalize our sales process and sales force, resulting in an increased hit rate and lower sales cost." -Peter Overakker Executive Vice President Origin International (The Netherlands)
Reviews / Votes
"World Class Selling is a must for any company executive and sales professional committed to achieving world class supremacy. Jim Holden has surpassed himself." -George E. Harvey, President, Business Group AT&T Canada "The Holden Corporation and its value concept teachings are not new to the Microsoft OEM division. For the past three years we have worked with them, immersing ourselves in their value management methodology, applying it to a variety of scenarios in our business, with excellent results. For us, World Class Selling is another great extension of what we have been practicing for some time. I'm sure it will make us an even better organization to reckon with." -Joachim Kempin, Senior Vice President, OEM Division Microsoft "In World Class Selling, Jim Holden adds another dimension to his teaching effectiveness. The real life highs, lows, threats and accomplishments of Mary Gagan establish the drama of what selling has become. an outstanding book which addresses a very complicated subject in a very interesting and comprehensive way." -William Y. O'Connor, Chairman, CEO, and President GTECH Corporation "The concepts put forth in World Class Selling, created by linking critical sales and sales related area of a business, will drive any company's ability to change as market circumstances change. Holden Corporation has been a strong, passionate and value-focused partner to ALLTEL. Their proven processes are helping link every employee, everywhere in the company, directly or indirectly to providing value to our customers." -Jeff Fox, President ALLTEL Information Services "Using the methods Jim Holden spells out in World Class Selling, we at Origin were able to use one common language and professionalize our sales process and sales force, resulting in an increased hit rate and lower sales cost." -Peter Overakker, Executive Vice President Origin International (The Netherlands)More details
Product info
gebunden
Edition
1. Auflage
Language
English
Place of publication
New York
United States
Target group
Professional and scholarly
Product notice
sewn/stitched
Cloth over boards
With dust jacket
Dimensions
Height: 235 mm
Width: 157 mm
Thickness: 21 mm
Weight
598 gr
ISBN-13
978-0-471-32605-2 (9780471326052)
Schweitzer Classification
Person
JIM HOLDEN is the founder and CEO of Holden Corporation, an internationally recognized leader in sales and marketing effectiveness. The company has pioneered the first proven methodology to align sales and marketing in today's marketplace, working with major industries worldwide, including an impressive array of Fortune 1000 companies. Holden is the author of Power Base Selling: Secrets of an Ivy League Street Fighter, also published by Wiley.
Content
Introduction: Selling at the Forefront of Change.
The Competitive Landscape.
Customer Relationships.
The Competitive Salesperson.
Competency Profiling.
Creating Value Through Technology.
Segmenting the Market.
The Value-Centric Transformation.
Selling to Value.
Integrating Sales and Marketing.
Integrating Sales and Human Resources.
About the Author.
Index.