Cases in Marketing Management
Issues for the 1990's
Prentice Hall (Publisher)
2nd Edition
Published on 1. January 1992
Book
Paperback/Softback
656 pages
978-0-13-116351-5 (ISBN)
More details
Edition
2nd edition
Language
English
Place of publication
New Jersey
United States
Publishing group
Prentice Hall (Higher Education Division, Pearson Education)
Target group
College/higher education
Dimensions
Height: 234 mm
Width: 178 mm
Weight
1017 gr
ISBN-13
978-0-13-116351-5 (9780131163515)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
Book
02/1984
Longman Higher Education
€76.70
Article exhausted; check for reprint
Persons
Author
Georgia State University, USA
Yale University, USA