Congressional Elections
Campaigning at Home and in Washington
7th Edition
Published on 5. January 2016
Book
Paperback/Softback
384 pages
978-1-4833-9260-8 (ISBN)
Description
Paul Herrnson combines top-notch research with real-world politics as he argues that successful candidates run two campaigns: one for votes, the other for resources. Using campaign finance data, original survey research, and hundreds of interviews with candidates and political insiders, Herrnson looks at how this dual strategy affects who wins and how it ultimately shapes the entire electoral system. The Seventh Edition considers the impact of the Internet and social media on campaigning; the growing influence of interest groups in the wake of the Supreme Court's Citizens United ruling; and the influence of new voting methods on candidate, party, and voter mobilization tactics.
Reviews / Votes
"I cannot say enough good things about Herrnson's Congressional Elections. It is the gold standard for texts on congressional campaigns and elections. It is consistently lively and highly readable, supplements rigorous empirical analysis with interesting case studies, and is always informed by the most up-to-date cutting-edge research on congressional campaigns and elections. An irreplaceable text." -- Bruce A. Larson "Paul Herrnson's Congressional Elections: Campaigning at Home and in Washington is a great resource for a course on American elections. I like using the dichotomy of the two campaigns-one for resources and another for votes-to get students to analyze how money, media, and messaging influence the outcome of elections. What is more, the data used throughout the text allows students to scrutinize the fairness of elections in the United States and develop reforms to address the inequities they see." -- Daniel Birdsong "The strength of Herrnson's book is that it covers not just the campaign in the home district but also the campaign for funds in Washington, D.C. The book is highly readable with informative tables and figures, and valuable original research. I can't imagine anyone doing better than Herrnson in covering congressional campaigns." -- Steve ShafferMore details
Edition
7th Revised edition
Language
English
Place of publication
Thousand Oaks
United States
Target group
College/higher education
Edition type
Revised edition
Dimensions
Height: 229 mm
Width: 152 mm
Weight
464 gr
ISBN-13
978-1-4833-9260-8 (9781483392608)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Paul S. Herrnson | Costas Panagopoulos | Kendall L. Bailey
Congressional Elections
Campaigning at Home and in Washington
Book
05/2020
8th Edition
CQ Press
€124.79
Shipment within 15-20 days
Previous edition
Book
03/2012
6th Edition
CQ Press
€68.27
Article exhausted; check for reprint
Person
Paul S. Herrnson is director of the Center for American Politics and Citizenship and professor of government and politics at the University of Maryland. He is the author of Congressional Elections: Campaigning at Home and in Washington, 4th ed. (2004) and Party Campaigning in the 1980s (1988) and coauthor of The Financiers of Congressional Elections (2003). He is coeditor of several volumes, including War Stories from Capitol Hill (2003), Responsible Partisanship? The Evolution of American Political Parties Since 1950 (2003), Multiparty Politics in America, 2nd ed. (2002), and Playing Hardball: Campaigning for the U.S. Congress (2000). He has served as an American Political Science Association congressional fellow and has received several teaching awards, including an Excellence in Teaching Award from the University of Maryland.
Content
Chapter 1: The Strategic Context
The Candidate-Centered Campaign
The Institutional Framework
Political Culture
Campaign Technology
The Political Setting
Recent Congressional Elections
Summary
Chapter 2: Candidates and Nominations
Strategic Ambition
Passing the Primary Test
Nominations, Elections, and Representation
The Senate
Summary
Chapter 3: The Anatomy of a Campaign
Campaign Organizations
Campaign Budgets
Senate Campaigns
Summary
Chapter 4: The Parties Campaign
National Agenda Setting
The National, Congressional, and Senatorial Campaign Committees
Strategy, Decision Making, and Targeting
Campaign Contributions and Coordinated Expenditures
Campaign Services
Outside Campaigns
The Impact of Party Campaigning
Summary
Chapter 5: The Interests Campaign
Organizing for Electoral Influence
Strategy, Decision Making, and Targeting
PAC Contributions
Campaign Services
Outside Campaigns
The Impact of Interest Group Activity
Summary
Chapter 6: The Campaign for Resources
Inequalities in Resources
House Incumbents
House Challengers
Candidates for House Open Seats
Senate Campaigns
Single-Candidate Super PACs and 501(c) Organizations
Summary
Chapter 7: Campaign Strategy
Voting Behavior
Voters and Campaign Strategy
Gauging Public Opinion
Voter Targeting
The Message
Summary
Chapter 8: Campaign Communications
Television Advertising
Radio Advertising
Newspaper Advertising
Direct Mail and Newsletters
Telephone Calls
The Internet and Social Media
Free Media
Field Work
The Importance of Different Communications Techniques
Outside Campaigns
Summary
Chapter 9: Candidates, Campaigns, and Electoral Success
House Incumbent Campaigns
House Challenger Campaigns
House Open-Seat Campaigns
Senate Campaigns
Claiming Credit and Placing Blame
Summary
Chapter 10: Elections and Governance
The Permanent Campaign
A Decentralized Congress
Political Parties as Centralizing Agents
Responsiveness, Responsibility, and Public Policy
Summary
Chapter 11: Campaign Reform
The Case for Reform
Obstacles to Reform
Some Ideas for Reform
Summary
Notes
Notes Name Index
Index
The Candidate-Centered Campaign
The Institutional Framework
Political Culture
Campaign Technology
The Political Setting
Recent Congressional Elections
Summary
Chapter 2: Candidates and Nominations
Strategic Ambition
Passing the Primary Test
Nominations, Elections, and Representation
The Senate
Summary
Chapter 3: The Anatomy of a Campaign
Campaign Organizations
Campaign Budgets
Senate Campaigns
Summary
Chapter 4: The Parties Campaign
National Agenda Setting
The National, Congressional, and Senatorial Campaign Committees
Strategy, Decision Making, and Targeting
Campaign Contributions and Coordinated Expenditures
Campaign Services
Outside Campaigns
The Impact of Party Campaigning
Summary
Chapter 5: The Interests Campaign
Organizing for Electoral Influence
Strategy, Decision Making, and Targeting
PAC Contributions
Campaign Services
Outside Campaigns
The Impact of Interest Group Activity
Summary
Chapter 6: The Campaign for Resources
Inequalities in Resources
House Incumbents
House Challengers
Candidates for House Open Seats
Senate Campaigns
Single-Candidate Super PACs and 501(c) Organizations
Summary
Chapter 7: Campaign Strategy
Voting Behavior
Voters and Campaign Strategy
Gauging Public Opinion
Voter Targeting
The Message
Summary
Chapter 8: Campaign Communications
Television Advertising
Radio Advertising
Newspaper Advertising
Direct Mail and Newsletters
Telephone Calls
The Internet and Social Media
Free Media
Field Work
The Importance of Different Communications Techniques
Outside Campaigns
Summary
Chapter 9: Candidates, Campaigns, and Electoral Success
House Incumbent Campaigns
House Challenger Campaigns
House Open-Seat Campaigns
Senate Campaigns
Claiming Credit and Placing Blame
Summary
Chapter 10: Elections and Governance
The Permanent Campaign
A Decentralized Congress
Political Parties as Centralizing Agents
Responsiveness, Responsibility, and Public Policy
Summary
Chapter 11: Campaign Reform
The Case for Reform
Obstacles to Reform
Some Ideas for Reform
Summary
Notes
Notes Name Index
Index