The Functional Foods Revolution
Healthy People, Healthy Profits?
Earthscan Ltd (Publisher)
Published on 1. January 2001
Book
Hardback
334 pages
978-1-85383-688-6 (ISBN)
Article exhausted; check for reprint
Description
Foods that promote human health - "functional foods" or nutraceuticals - have caught the imagination of the global food industry. All the household-name companies are developing them as a key driver in their global strategies. They see the prospect of new markets and bigger margins, but the issues presented are fraught with complexity and difficulties. Distinguishing hype from real hope, the authors of this handbook explain the dilemmas and contradictions the industry faces. They present a wealth of detailed marketing, food policy and regulatory material from the leading markets world-wide and show how the hopes of the industry, and the consumer, may be dashed. The solution they offer is radical - nothing less than a new business model of what they term a "healthful company".
More details
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Professional and scholarly
Illustrations
Illustrations
Dimensions
Height: 216 mm
Width: 138 mm
Weight
520 gr
ISBN-13
978-1-85383-688-6 (9781853836886)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions

Book
01/2001
1st Edition
Earthscan Ltd
€64.62
Shipment within 3-4 weeks
Additional editions

E-Book
10/2014
1st Edition
Routledge
€47.49
Available for download

E-Book
10/2014
1st Edition
Routledge
€47.49
Available for download
Content
The functional foods revolution and becoming a "healthful company"; functional foods explained; case study - Benecol; two models of nutrition - "healthy eating" versus "functional foods"; the health claims; risk, medicine and functional foods; the Japanese lead; food, diet and drugs in the US; Finland - silicon valley of food; the battle of the little bottles; the marketing lessons; becoming a "healthful company".