Broadcasting in America
A Survey of Electronic Media
9th Edition
Published on 2. May 2007
Book
Paperback/Softback
480 pages
978-0-205-55534-5 (ISBN)
Unfortunately, price unknown
No shipping information available
Description
As the best-selling text in its market for more than thirty-five years, Broadcasting in America distinguishes itself by presenting electronic media both as products of contemporary social forces and as social forces in their own right. This text will introduce you to the exciting changes taking place in electronic media. It will help you examine the emerging information infrastructure and the accelerating convergence of various electronic media forms. It will also help you examine the role electronic media plays in many academic areas, ranging from economics to law, from history to social science. You will find this industry more accessible as you experience broadcasting dually through the people and the products that have shaped the history of this medium and through your own experiences with broadcasting in your daily life.
More details
Edition
9th edition
Language
English
Place of publication
New York
United States
Publishing group
Taylor & Francis Inc
Target group
Professional and scholarly
Dimensions
Height: 254 mm
Width: 202 mm
Weight
828 gr
ISBN-13
978-0-205-55534-5 (9780205555345)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Content
1. Introducing Electronic Media
1.1. The Information Superhighway
1.2. The Players
1.3. Some Essential Terms
1.4. Back to Basics
2. From Radio to Television
2.1. Cultural Precedents
2.2. Technological Precedents
2.3. Wireless Communication
2.4. Emergence of Broadcasting
2.5. Broadcasting Becomes an Industry
2.6. Government Regulation
2.7. Depression Years, 1929-1937
2.8. Early Radio Programs
2.9. Radio in World War II, 1939-1945
2.10. Re-1948 TV Development
2.11. Growing Pains: Channels, Color, Networks
2.12. Golden Age of Television, 1948-1957
2.13. Radio's Response
3. Cable and Newer Media
3.1. Emergence of Cable
3.2. Cable Becomes a Major Player
3.3. Niche Services
3.4. Electronics Revolution
3.5. Consumer Media
3.6. Broadcasting: Changing Course
3.7. Sorting It Out
4. How Electronic Media Work
4.1. Electromagnetism
4.2. Radio and Audio Waves
4.3. Information, Formats, and Modulation
4.4. Wave Propagation
4.5. Mutual Interference
4.6. AM Stations
4.7. FM Stations
4.8. Electronic Pictures
4.9. TV Channels
4.10. Analog TV Transmission
4.11. TV Reception
4.12. Solid-State Receivers
4.13. Cable Systems
5. Relays, Recording, and the Digital Revolution
5.1. Terrestrial Relays
5.2. Satellite Relays
5.3. Analog Sound Recording
5.4. Analog Video Recording
5.5. Digital Signal Processing
5.6. Digital Recording
5.7. Digital TV Transmission
5.8. Digital Radio
5.9. Networking and Switching
5.10. The Internet
6. Commercial Operations
6.1. The Basics
6.2. Broadcast Stations
6.3. Broadcast TV Networks
6.4. Cable
6.5. Cable Program Services
6.6. Advertising Basics
6.7. Advertising Rates
6.8. Sale of Advertising
6.9. Advertising Standards
6.10. Subscription-Fee Revenue
6.11. Personnel
6.12. Investment, Profit, and Loss
6.13. Critique: Bottom-Line Mentality
7. Noncommercial Services
7.1. From Educational Radio to "Public" Broadcasting
7.2. National Organizations
7.3. Public Stations
7.4. Economics
7.5. TV Program Sources
7.6. Noncommercial TV Programs
7.7. Noncommercial Radio Programs
7.8. Changing Roles
8. Programs and Programming Basics
8.1. Program Costs
8.2. Syndication
8.3. Program Types
8.4. Entertainment Program Sources
8.5. News Sources
8.6. Sports Program Sources
8.7. Network Schedule Strategies
8.8. Local Schedule Strategies
8.9. Program Promotion
9. Programs: Network, Syndicated, Local
9.1. Prime-Time Network TV Entertainment
9.2. Non-Prime-Time Network TV Entertainment
9.3. Network TV Sports
9.4. Children's Programs
9.5. Network TV News and Public-Affairs Programs
9.6. TV Syndicated Programs
9.7. Radio Network and Syndicated Programs
9.8. Locally Produced TV Programs
9.9. Local Radio Programs
9.10. Internet Programming
9.11. Program Critique
10. Ratings
10.1. Ratings Business
10.2. Collecting Data
10.3. Sampling
10.4. Determining Ratings and Shares
10.5. Use and Abuse of Ratings
10.6. Broadcast Audiences
10.7. Cable Audiences
10.8. VCR Audiences
10.9. Measuring Internet Use
10.10. Other Applied Research
11. Effects
11.1. Developing Effects Research
11.2. News
11.3. World Events
11.4. Politics
11.5. Government
11.6. Entertainment
11.7. Violence
11.8. Advertising
12. Regulation and Licensing
12.1. Federal Jurisdiction
12.2. Communication Act
12.3. FCC Basics
12.4. Broadcast Licensing
12.5. Operations
12.6. Renewal
12.7. Enforcement
12.8. Cable
12.9. Other Electronic Media
12.10. Deregulation
12.11. Other Regulation
13. Constitutional Issues
13.1. First Amendment
13.2. Broadcasting's Limited Rights
13.3. First Amendment Status of Other Electronic Media
13.4. Things You Can't Say
13.5. Obscenity and Indecency
13.6. Ownership
13.7. Political Access
13.8. Public Access
13.9. Serving Children
13.10. Copyright
13.11. Changing Perspectives
14. Global View
14.1. Controlling Philosophies
14.2. Pluralistic Trend
14.3. Deregulation
14.4. Access
14.5. Economics and Geography
14.6. Programs
14.7. Transborder Broadcasting
14.8. International Satellites
14.9. Cable and Newer Media
Bibliography
Index
1.1. The Information Superhighway
1.2. The Players
1.3. Some Essential Terms
1.4. Back to Basics
2. From Radio to Television
2.1. Cultural Precedents
2.2. Technological Precedents
2.3. Wireless Communication
2.4. Emergence of Broadcasting
2.5. Broadcasting Becomes an Industry
2.6. Government Regulation
2.7. Depression Years, 1929-1937
2.8. Early Radio Programs
2.9. Radio in World War II, 1939-1945
2.10. Re-1948 TV Development
2.11. Growing Pains: Channels, Color, Networks
2.12. Golden Age of Television, 1948-1957
2.13. Radio's Response
3. Cable and Newer Media
3.1. Emergence of Cable
3.2. Cable Becomes a Major Player
3.3. Niche Services
3.4. Electronics Revolution
3.5. Consumer Media
3.6. Broadcasting: Changing Course
3.7. Sorting It Out
4. How Electronic Media Work
4.1. Electromagnetism
4.2. Radio and Audio Waves
4.3. Information, Formats, and Modulation
4.4. Wave Propagation
4.5. Mutual Interference
4.6. AM Stations
4.7. FM Stations
4.8. Electronic Pictures
4.9. TV Channels
4.10. Analog TV Transmission
4.11. TV Reception
4.12. Solid-State Receivers
4.13. Cable Systems
5. Relays, Recording, and the Digital Revolution
5.1. Terrestrial Relays
5.2. Satellite Relays
5.3. Analog Sound Recording
5.4. Analog Video Recording
5.5. Digital Signal Processing
5.6. Digital Recording
5.7. Digital TV Transmission
5.8. Digital Radio
5.9. Networking and Switching
5.10. The Internet
6. Commercial Operations
6.1. The Basics
6.2. Broadcast Stations
6.3. Broadcast TV Networks
6.4. Cable
6.5. Cable Program Services
6.6. Advertising Basics
6.7. Advertising Rates
6.8. Sale of Advertising
6.9. Advertising Standards
6.10. Subscription-Fee Revenue
6.11. Personnel
6.12. Investment, Profit, and Loss
6.13. Critique: Bottom-Line Mentality
7. Noncommercial Services
7.1. From Educational Radio to "Public" Broadcasting
7.2. National Organizations
7.3. Public Stations
7.4. Economics
7.5. TV Program Sources
7.6. Noncommercial TV Programs
7.7. Noncommercial Radio Programs
7.8. Changing Roles
8. Programs and Programming Basics
8.1. Program Costs
8.2. Syndication
8.3. Program Types
8.4. Entertainment Program Sources
8.5. News Sources
8.6. Sports Program Sources
8.7. Network Schedule Strategies
8.8. Local Schedule Strategies
8.9. Program Promotion
9. Programs: Network, Syndicated, Local
9.1. Prime-Time Network TV Entertainment
9.2. Non-Prime-Time Network TV Entertainment
9.3. Network TV Sports
9.4. Children's Programs
9.5. Network TV News and Public-Affairs Programs
9.6. TV Syndicated Programs
9.7. Radio Network and Syndicated Programs
9.8. Locally Produced TV Programs
9.9. Local Radio Programs
9.10. Internet Programming
9.11. Program Critique
10. Ratings
10.1. Ratings Business
10.2. Collecting Data
10.3. Sampling
10.4. Determining Ratings and Shares
10.5. Use and Abuse of Ratings
10.6. Broadcast Audiences
10.7. Cable Audiences
10.8. VCR Audiences
10.9. Measuring Internet Use
10.10. Other Applied Research
11. Effects
11.1. Developing Effects Research
11.2. News
11.3. World Events
11.4. Politics
11.5. Government
11.6. Entertainment
11.7. Violence
11.8. Advertising
12. Regulation and Licensing
12.1. Federal Jurisdiction
12.2. Communication Act
12.3. FCC Basics
12.4. Broadcast Licensing
12.5. Operations
12.6. Renewal
12.7. Enforcement
12.8. Cable
12.9. Other Electronic Media
12.10. Deregulation
12.11. Other Regulation
13. Constitutional Issues
13.1. First Amendment
13.2. Broadcasting's Limited Rights
13.3. First Amendment Status of Other Electronic Media
13.4. Things You Can't Say
13.5. Obscenity and Indecency
13.6. Ownership
13.7. Political Access
13.8. Public Access
13.9. Serving Children
13.10. Copyright
13.11. Changing Perspectives
14. Global View
14.1. Controlling Philosophies
14.2. Pluralistic Trend
14.3. Deregulation
14.4. Access
14.5. Economics and Geography
14.6. Programs
14.7. Transborder Broadcasting
14.8. International Satellites
14.9. Cable and Newer Media
Bibliography
Index