Site Selection and Value Evaluation of New Hotel Projects
Description
The book constructs a holistic analytical framework for the selection of hotel sites and the evaluation of their value, employing the TSPV (Target Analysis-Site Selection-Project Planning-Value Assessment) methodology, particularly in the context of emerging urban (new area) developments.
Proceeding from a theoretical foundation in the TSPV paradigm, the book methodically dissects and examines various components such as factor analysis, market feasibility, and financial scrutiny, pertinent to the process of hotel site selection. It adopts an interdisciplinary approach, integrating these elements, while also addressing the ramifications of uncertainty analysis within the hotel industry.
Readers can be navigated through the TSPV framework to engage in a scientifically grounded and logically coherent exploration of critical aspects like site selection, strategic positioning, profitability, and the overall valuation of prospective hotel ventures.
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Yue He is a certified hospitality educator with the American Hotel & Lodging Association and serves as Lecturer of Hospitality Management at International Business and Tourism Management of Ningbo Polytechnic, China. She received her Master's Degree from Dublin Institute of Technology, Ireland, and her undergraduate degree from Xi'an International Studies University, China. Her research interests focused on hotel operation and management and has published more than ten academic papers. Prior to entering academia, she worked in a variety of positions in the hotel industry.
Shuangshuang Ye is a lecturer of Educational Tourism and Management at International Business and Tourism Management of Ningbo Polytechnic, China. She completed her master's studies at the University of Nottingham (Ningbo, China). Currently, her work focuses on research and teaching in Intercultural Communication, Tourism Management, and Educational Study Travel Management and Services. Ye has been instrumentalin hosting or participating in six provincial and ministerial-level projects. She has published over ten journal papers and has successfully mentored students to win one provincial first prize and three second prizes in various competitions.Lei Ding received his bachelor's, master's, and doctoral education at China University of Geosciences, Wuhan, and currently serves as an associate professor of Tourism Management at International Business and Tourism Management of Ningbo Polytechnic, China. His primary areas of research and teaching include tourism economics and economic geography. He has led or been involved in over ten research projects at the national and provincial levels. He has published more than 50 papers in core journals, including those indexed in SCI, and has authored two academic monographs.
Anping Wu is a professor in English Language and Linguistics at International Business and Tourism Management of Ningbo Polytechnic, China, where she teaches and researches in functional linguistics, cognitive linguistics, and intercultural communication. To date, she has published more than 30 academic papers in journals at home and abroad and has authored one monograph. She is currently pursuing her Ph.D. in Rhetoric and Linguistics at St. Paul University Philippines.